Fitness Apps - Canada

  • Canada
  • The Fitness Apps market in Canada is expected to witness significant growth in the coming years.
  • According to projections, the market's revenue is estimated to reach US$164.20m Canadian dollars by 2024.
  • Furthermore, the market is anticipated to achieve a compound annual growth rate (CAGR) of 10.26% between 2024 and 2028, resulting in a projected market volume of US$242.70m Canadian dollars by 2028.
  • In terms of user penetration, the number of users is expected to reach 29,067,373.16% in 2024 and is projected to increase to 31,234,357.46% by 2028.
  • This indicates a growing interest and adoption of fitness apps among the Canadian population.
  • Looking at the average revenue per user (ARPU), it is anticipated to amount to US$21.31 Canadian dollars.
  • This figure provides insights into the average amount of revenue generated from each user of fitness apps in Canada.
  • When comparing the global market, in the United States is expected to generate the highest revenue in the Fitness Apps market.
  • Projections indicate that in the United States will generate approximately US$2,061.00m Canadian dollars in revenue in 2024.
  • This highlights the dominance of the United States in the global Fitness Apps market.
  • Overall, the Fitness Apps market in Canada is poised for growth, with increasing revenue, user penetration, and average revenue per user.
  • As the market continues to expand, it will be interesting to see how Canadian consumers embrace and benefit from these digital fitness solutions.
  • Canada's fitness app market is booming, with a wide range of apps catering to diverse fitness preferences and offering personalized workout plans.

Key regions: India, Canada, Japan, Asia, Europe

Region comparison

Analyst Opinion

The Fitness Apps market in Canada has been experiencing significant growth and evolution in recent years.

Customer preferences:
Canadian consumers are increasingly prioritizing their health and wellness, leading to a growing demand for Fitness apps, Nutrition apps, and Meditation apps. With busy lifestyles and a focus on convenience, many individuals are turning to digital solutions to help them stay active, eat healthily, and manage stress.

Trends in the market:
In Canada, there is a noticeable trend towards holistic health and wellness, driving the popularity of Fitness apps that offer a combination of workout routines, meal planning, and meditation guidance in one platform. Consumers are looking for comprehensive solutions that cater to their overall well-being, rather than standalone fitness or nutrition apps.

Local special circumstances:
One of the key factors influencing the Fitness Apps market in Canada is the country's diverse climate. With long winters and varying weather conditions across different regions, many Canadians turn to indoor workouts and home-based fitness programs, making Fitness apps a convenient and accessible option for staying active year-round.

Underlying macroeconomic factors:
The increasing penetration of smartphones and high-speed internet connectivity across Canada has played a significant role in driving the adoption of Fitness apps in the country. Additionally, the rise of subscription-based models and personalized content in the app industry has made Fitness, Nutrition, and Meditation apps more appealing to Canadian consumers looking for tailored and interactive wellness solutions.


Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.


  • Revenue
  • Analyst Opinion
  • Users
  • Key Players
  • Global Comparison
  • Methodology
  • Demographics
  • Key Market Indicators
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