eServices - Canada

  • Canada
  • Revenue in the eServices market is projected to reach US$12.66bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 7.68%, resulting in a projected market volume of US$17.02bn by 2028.
  • The Online Education market is expected to show a revenue growth of 14.3% in 2025.
  • The Online Education market has a projected market volume of US$6.02bn in 2024.
  • In global comparison, most revenue will be generated in the United States (US$149,400.00m in 2024).
  • The average revenue per user (ARPU) in the Online Education market is projected to amount to US$842.80 in 2024.
  • In the Online Gambling market, the number of users is expected to amount to 20.7m users by 2028.
  • User penetration in the Online Gambling market will be at 48.6% in 2024.

Key regions: China, United States, Europe, Germany, Asia

Region comparison

Analyst Opinion

The eServices market in Canada has experienced significant growth in recent years, driven by changing customer preferences, technological advancements, and favorable macroeconomic factors.

Customer preferences:
Customers in Canada have increasingly embraced eServices as they offer convenience, efficiency, and cost savings. With the proliferation of smartphones and high-speed internet, consumers are now able to access a wide range of eServices such as online shopping, digital banking, and streaming services. The ease of use and accessibility of these services have made them popular among Canadians of all ages and demographics.

Trends in the market:
One of the key trends in the eServices market in Canada is the rapid growth of e-commerce. Online shopping has become a preferred method of purchasing goods and services for many Canadians. This trend has been further accelerated by the COVID-19 pandemic, which has led to an increase in online shopping as consumers look for safer alternatives to traditional retail. E-commerce platforms and marketplaces have seen a surge in demand, and businesses have been quick to adapt by expanding their online presence and offering more digital payment options. Another trend in the eServices market is the rise of digital banking and fintech solutions. Canadians are increasingly using online banking services, mobile payment apps, and digital wallets for their financial transactions. This trend has been driven by the convenience and security offered by digital banking, as well as the increasing adoption of contactless payments. Fintech companies have also gained traction in Canada, offering innovative financial products and services that cater to the evolving needs of consumers.

Local special circumstances:
The eServices market in Canada is unique due to its vast geography and bilingual population. Companies operating in this market need to consider these factors when developing their eServices offerings. Providing localized content, language options, and customer support in both English and French is crucial to effectively reach and engage Canadian consumers. Additionally, companies need to ensure that their eServices are accessible to customers in remote areas with limited internet connectivity.

Underlying macroeconomic factors:
The growth of the eServices market in Canada is supported by favorable macroeconomic factors. Canada has a high internet penetration rate and a strong digital infrastructure, which enables seamless online experiences for consumers. The country also has a stable economy and a high standard of living, which contributes to consumer confidence and spending power. Furthermore, the Canadian government has been supportive of digital innovation and has implemented policies to promote the growth of the digital economy, including investments in digital infrastructure and initiatives to improve digital literacy among Canadians. In conclusion, the eServices market in Canada is experiencing significant growth due to changing customer preferences, technological advancements, and favorable macroeconomic factors. The rise of e-commerce, digital banking, and fintech solutions are key trends in this market, driven by the convenience, efficiency, and cost savings they offer. Companies operating in Canada need to consider the unique local circumstances and ensure their eServices are accessible and tailored to the bilingual population. The favorable macroeconomic factors, including a strong digital infrastructure and government support for digital innovation, further contribute to the growth of the eServices market in Canada.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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