Digital Advertising

  • Canada
  • Ad spending in the Digital Advertising market is projected to reach US$9,890m in 2021.
  • The market's largest segment is Search Advertising with a market volume of US$4,621m in 2021.
  • In global comparison, most ad spending will be generated in the United States (US$190,426m in 2021).
  • The average ad spending per user in the Search Advertising segment is projected to amount to US$128.38 in 2021.
  • In the Digital Advertising market, 60% of total ad spending will be generated through mobile in 2026.
  • In the Digital Advertising market, 87% of the Digital Advertising revenue will be generated through programmatic advertising in 2026.
 
 
 
 
 
 
 
 
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