Fitness Apps - Worldwide

  • Worldwide
  • The Fitness Apps market worldwide is poised to achieve a revenue of US$6.86bn by 2024.
  • This forecasted growth indicates an annual growth rate (CAGR 2024-2028) of 9.99%, leading to a projected market volume of US$10.04bn by 2028.
  • In terms of user penetration, it is estimated to be 11.63% in 2024 and is expected to reach 13.10% by 2028.
  • The average revenue per user (ARPU) is expected to be US$17.84.
  • When comparing global markets, in the United States is projected to generate the highest revenue, amounting to US$2,061.00m in 2024.
  • Worldwide, fitness app usage has surged, with countries like the United States leading the way in terms of app downloads and user engagement.

Key regions: India, Canada, Japan, Asia, Europe

Region comparison

Analyst Opinion

The Fitness Apps market continues to experience significant growth and innovation, driven by the increasing global focus on health and wellness.

Customer preferences:
Consumers worldwide are increasingly prioritizing their health and fitness, leading to a surge in demand for Fitness Apps, Nutrition Apps, and Meditation Apps. These apps offer convenience, personalization, and accessibility, catering to individuals looking to improve their overall well-being.

Trends in the market:
In the United States, Fitness Apps are incorporating advanced features such as virtual personal trainers and real-time workout tracking to enhance user experience. Nutrition Apps in Europe are focusing on personalized meal plans and dietary recommendations based on individual health goals. Meanwhile, in Asia, Meditation Apps are gaining popularity as more people seek mental health and relaxation solutions in the fast-paced urban lifestyle.

Local special circumstances:
In South America, the Fitness Apps market is booming due to the growing fitness culture and increasing smartphone penetration. The region's diverse landscape and outdoor recreational activities also contribute to the demand for fitness and wellness apps. In Africa, the Nutrition Apps market is witnessing growth as more people become health-conscious and adopt digital solutions to manage their diets effectively. Additionally, the Meditation Apps market in the Middle East is expanding rapidly as the population looks for ways to reduce stress and improve overall mental well-being in a dynamic environment.

Underlying macroeconomic factors:
The global rise in disposable income levels, coupled with the proliferation of smartphones and internet connectivity, plays a significant role in driving the growth of the Fitness Apps market. As more individuals lead busy lifestyles and prioritize health and wellness, the demand for fitness, nutrition, and meditation apps is expected to continue growing across regions. Additionally, the increasing focus on preventive healthcare and holistic well-being further propels the adoption of these digital solutions worldwide.


Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.


  • Revenue
  • Analyst Opinion
  • Users
  • Key Players
  • Global Comparison
  • Methodology
  • Key Market Indicators
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