Digital Fitness & Well-Being - Poland

Poland

The Digital Fitness & Well-Being market in Poland is expected to witness significant growth in the coming years.
According to projections, the market's revenue is set to reach US$587.60m in 2024.
This indicates a promising future for the industry in the country.
Furthermore, the market is expected to experience a steady annual growth rate (CAGR 2024-2028) of 7.29%.
This growth trajectory suggests a projected market volume of US$778.70m by 2028, highlighting the potential for further expansion and development in the Digital Fitness & Well-Being market sector in Poland.
In terms of user penetration, the market is anticipated to have a user base of 19.21% in 2024.
However, this figure is expected to increase to 22.49% by 2028, indicating a growing adoption and interest in digital fitness and well-being solutions among the population.
When examining the average revenue per user (ARPU), it is projected to amount to US$81.37.
This metric provides insights into the financial value generated from each user, showcasing the market's potential for revenue generation and profitability.
In a global context, it is noteworthy to mention that in China is projected to generate the highest revenue in the Digital Fitness & Well-Being market, with an estimated amount of US$28,360.00m in 2024.
This signifies the dominance of the Chinese market in this industry, while also highlighting the growth opportunities that exist in other regions, including in Poland.
Overall, the Digital Fitness & Well-Being market in Poland is poised for growth, with projected revenue, user penetration, and market volume showcasing the potential for a thriving industry in the country.
Poland is experiencing a surge in the adoption of digital fitness and well-being platforms, with a growing number of people utilizing online services to improve their physical and mental health.

Key regions: France, Asia, Japan, Germany, Italy

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Analyst Opinion

The Digital Fitness & Well-Being market in Poland is experiencing significant growth and development, driven by various factors shaping consumer behavior and market dynamics in the country.

Customer preferences: Polish consumers are increasingly turning to digital fitness and well-being solutions due to the convenience and flexibility they offer. The ability to access online doctor consultations and digital treatment and care services from the comfort of their homes is particularly appealing to individuals with busy lifestyles. Moreover, the younger demographic in Poland, who are more tech-savvy, are driving the demand for digital health solutions.

Trends in the market: One of the key trends in the Digital Fitness & Well-Being market in Poland is the rising popularity of fitness apps and online workout programs. As more people prioritize their health and fitness goals, they are looking for accessible and personalized solutions to stay active. This trend is further accelerated by the COVID-19 pandemic, which has led to a surge in demand for virtual fitness classes and remote health monitoring services. Another trend shaping the market is the increasing adoption of online doctor consultations and telemedicine services in Poland. Patients are seeking more convenient ways to consult with healthcare professionals and receive medical advice without the need for in-person visits. This trend is not only driven by convenience but also by the growing emphasis on preventive healthcare and early intervention.

Local special circumstances: In Poland, the Digital Fitness & Well-Being market is also influenced by the country's evolving healthcare landscape. The government's initiatives to promote digital health solutions and improve access to healthcare services are creating a supportive environment for market growth. Additionally, the presence of a robust IT infrastructure and a growing number of tech startups focusing on health and wellness are contributing to the expansion of the market.

Underlying macroeconomic factors: The economic stability and increasing disposable income levels in Poland are enabling more consumers to invest in their health and well-being. As people become more health-conscious and prioritize preventive care, the demand for digital fitness and well-being solutions is expected to continue rising. Moreover, the competitive landscape in the market, with both local and international players offering innovative digital health products and services, is fostering market growth and driving further innovation.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.