Digital Treatment & Care - Poland

Poland

The Digital Treatment & Care market in Poland is projected to witness significant growth in the coming years.
According to forecasts, the market is expected to generate a revenue of US$746.40m in 2024.
This growth is anticipated to continue at a compound annual growth rate (CAGR) of 12.49% from 2024 to 2028.
As a result, the market volume is projected to reach US$1,195.00m by 2028.
In terms of user penetration, it is estimated that 35.13% of the population will utilize digital treatment and care services in 2024.
This figure is expected to increase to 45.28% by 2028, indicating a growing adoption of these services among the populace.
The average revenue per user (ARPU) is expected to be US$56.50, reflecting the amount of revenue generated per user on average.
This metric serves as an indicator of the market's financial performance.
When compared globally, in the United States is anticipated to generate the highest revenue in the digital treatment and care market.
In 2024, it is projected to generate a revenue of US$24,240.00m, showcasing its dominance in the industry.
These figures highlight the potential growth and opportunities within the Digital Treatment & Care market in Poland.
With increasing user penetration and a positive revenue outlook, the market is set to thrive in the coming years.
Poland is witnessing a surge in the adoption of digital treatment and care solutions, revolutionizing healthcare delivery and improving patient outcomes.

Key regions: Japan, India, United States, Canada, Italy

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Market

Region

Region comparison

Currency

Analyst Opinion

The Digital Treatment & Care market in Poland is experiencing significant growth and development, with various segments such as contraception/fertility apps, medication checker apps, online pharmacies, smart thermometers, smart blood glucose meters, smart blood pressure meters, and social alarms gaining traction in the country.

Customer preferences: In Poland, there is a growing preference for digital solutions in healthcare, driven by the convenience and accessibility they offer. Consumers are increasingly turning to digital treatment and care options for managing their health conditions and accessing medical services remotely. This shift in preferences is fueling the demand for various digital health tools and services in the market.

Trends in the market: One notable trend in the Digital Treatment & Care market in Poland is the rising popularity of medication checker apps and online pharmacies. These platforms provide users with easy access to information about medications, potential interactions, and the ability to purchase prescribed drugs online. As more consumers seek convenient ways to manage their medication regimens, the demand for such digital solutions is on the rise in the country. Moreover, the adoption of smart health devices like thermometers, blood glucose meters, and blood pressure monitors is increasing among Polish consumers. These connected devices offer real-time monitoring and tracking of vital health parameters, empowering individuals to take proactive steps towards managing their health. The integration of these smart devices with mobile apps and online platforms is further enhancing the user experience and driving market growth.

Local special circumstances: In Poland, the Digital Treatment & Care market is also influenced by specific local circumstances such as the country's aging population and the increasing prevalence of chronic diseases. With a growing number of elderly individuals requiring continuous healthcare monitoring and support, digital therapeutics and remote monitoring solutions are becoming essential tools for healthcare providers and caregivers in the country. Furthermore, the government's initiatives to promote digital healthcare and telemedicine services are creating a conducive environment for the growth of the Digital Treatment & Care market in Poland. Policies supporting the integration of digital technologies in healthcare delivery and reimbursement for telehealth services are driving innovation and investment in the sector.

Underlying macroeconomic factors: The overall economic stability and increasing healthcare expenditure in Poland are also contributing to the expansion of the Digital Treatment & Care market. As disposable incomes rise and the awareness of digital health solutions grows, more consumers are willing to invest in digital treatment and care products and services. This favorable economic environment is expected to sustain the growth momentum of the market in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.