Online Doctor Consultations - Poland

Poland

In Poland, the revenue in the Online Doctor Consultations market is projected to reach US$120.40m in 2024.
It is expected to show an annual growth rate (CAGR 2024-2028) of 9.07%, resulting in a projected market volume of US$170.40m by 2028.
The user penetration is expected to be 1.50% in 2024 and is projected to increase to 1.80% by 2028.
The average revenue per user (ARPU) is expected to amount to US$213.80.
In comparison to other countries, in the United States will generate the most revenue in the Online Doctor Consultations market, reaching US$5,062.00m in 2024.
Poland's growing demand for online doctor consultations reflects a shift towards convenient and accessible healthcare services.

Key regions: France, Europe, India, United States, United Kingdom

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Analyst Opinion

The Online Doctor Consultations market in Poland is experiencing significant growth and development, driven by various factors influencing the digital healthcare landscape in the country.

Customer preferences: Customers in Poland are increasingly turning to online doctor consultations for convenience, accessibility, and time-saving benefits. The younger demographic, in particular, is more inclined towards digital fitness and well-being solutions, seeking instant access to healthcare professionals without the need for physical appointments.

Trends in the market: In Poland, the Online Doctor Consultations market is witnessing a surge in demand for digital treatment and care services. Patients are embracing telemedicine platforms for chronic disease management, follow-up consultations, and prescription refills. Moreover, the integration of telehealth technologies with wearable devices is becoming popular among tech-savvy consumers, enabling remote monitoring and personalized healthcare solutions.

Local special circumstances: One of the key factors driving the growth of online doctor consultations in Poland is the improving digital infrastructure and internet penetration rates across the country. Additionally, the COVID-19 pandemic has accelerated the adoption of telemedicine services as a safer alternative to in-person visits, leading to a shift in patient behavior and healthcare delivery models.

Underlying macroeconomic factors: The Online Doctor Consultations market in Poland is also influenced by macroeconomic factors such as government regulations, healthcare policies, and reimbursement mechanisms. The increasing focus on digital health initiatives and e-prescriptions by regulatory authorities is creating a conducive environment for the expansion of telemedicine services in the country. Furthermore, the rising healthcare costs and the shortage of healthcare professionals are driving the adoption of online doctor consultations as a cost-effective and efficient healthcare delivery solution.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.