Online Learning Platforms - South Africa

  • South Africa
  • Revenue in the Online Learning Platforms market is projected to reach US$119.80m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 18.41%, resulting in a projected market volume of US$235.50m by 2028.
  • In the Online Learning Platforms market, the number of users is expected to amount to 10.5m users by 2028.
  • User penetration will be 12.3% in 2024 and is expected to hit 16.2% by 2028.
  • The average revenue per user (ARPU) is expected to amount to US$15.65.
  • In global comparison, most revenue will be generated in China (US$40.60bn in 2024).
  • With a projected rate of 21.0%, the user penetration in the Online Learning Platforms market is highest in China.

Key regions: Germany, Brazil, Japan, South Korea, India

Region comparison

Analyst Opinion

The Online Learning Platforms market in South Africa is witnessing significant growth and development, driven by various factors.

Customer preferences:
Customers in South Africa are increasingly turning to online learning platforms for their educational needs. This can be attributed to the convenience and flexibility offered by these platforms, allowing users to access educational content at their own pace and from any location. Additionally, the COVID-19 pandemic has further accelerated the adoption of online learning platforms, as traditional educational institutions were forced to close and shift to remote learning. This has led to a surge in demand for online learning platforms in South Africa.

Trends in the market:
One of the key trends in the online learning platforms market in South Africa is the increasing popularity of mobile learning. With the widespread availability of smartphones and affordable internet connectivity, many individuals are accessing educational content through their mobile devices. This trend is particularly prevalent in rural areas, where access to traditional educational institutions may be limited. Online learning platforms that offer mobile-friendly interfaces and content are gaining traction in the market. Another trend in the market is the emergence of gamification in online learning platforms. Gamification involves incorporating game elements, such as rewards and challenges, into the learning process to enhance engagement and motivation. This approach has proven to be effective in capturing the attention of learners and making the learning experience more enjoyable. Online learning platforms that incorporate gamification elements are becoming increasingly popular among students and professionals in South Africa.

Local special circumstances:
South Africa has a diverse population with varying educational needs. Online learning platforms provide an opportunity to cater to these diverse needs by offering a wide range of courses and programs. This allows individuals to acquire new skills or enhance their existing knowledge in areas that are relevant to their personal and professional development. Additionally, online learning platforms can bridge the gap in access to education, particularly for individuals in remote or underserved areas.

Underlying macroeconomic factors:
The growth of the online learning platforms market in South Africa is also influenced by underlying macroeconomic factors. The country has a high unemployment rate, and individuals are increasingly seeking ways to improve their employability and gain new skills. Online learning platforms offer a cost-effective and accessible avenue for individuals to upskill or reskill themselves, making them more competitive in the job market. Furthermore, the South African government has recognized the importance of online learning and has taken steps to promote its adoption. Initiatives such as the National Integrated ICT Policy White Paper aim to provide affordable and accessible broadband connectivity to all citizens, which will further fuel the growth of the online learning platforms market. In conclusion, the Online Learning Platforms market in South Africa is experiencing significant growth due to customer preferences for convenience and flexibility, as well as the impact of the COVID-19 pandemic. The market is characterized by the increasing popularity of mobile learning and the incorporation of gamification elements. South Africa's diverse population and the need to bridge the education gap in underserved areas further contribute to the growth of the market. Additionally, underlying macroeconomic factors such as high unemployment rates and government initiatives to promote online learning are driving the development of the market.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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