Market Insights Digital eServices Online Education

Professional Certificates - Australia & Oceania

Australia & Oceania

Revenue in the Professional Certificates market is projected to reach US$105.90m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 6.30%, resulting in a projected market volume of US$135.20m by 2028.
In the Professional Certificates market, the number of users is expected to amount to 0.7m users by 2028.
User penetration will be 1.3% in 2024 and is expected to hit 1.6% by 2028.
The average revenue per user (ARPU) is expected to amount to US$192.50.
In global comparison, most revenue will be generated in the United States (US$1,956.00m in 2024).
With a projected rate of 2.3%, the user penetration in the Professional Certificates market is highest in the United States.

Key regions: Asia, Germany, Europe, United States, Japan

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Analyst Opinion

The Professional Certificates market in Australia & Oceania is experiencing significant growth and development due to several key factors.

Customer preferences: Customers in Australia & Oceania are increasingly seeking professional certificates to enhance their skills and knowledge in various industries. This is driven by the need to stay competitive in the job market and to meet the evolving demands of employers. Professional certificates offer a shorter and more focused alternative to traditional degree programs, allowing individuals to quickly gain new skills and credentials. Additionally, the flexibility and convenience of online learning platforms have made professional certificates more accessible to a wider audience.

Trends in the market: One of the key trends in the Professional Certificates market in Australia & Oceania is the increasing demand for certificates in the fields of technology and digital skills. With the rapid advancement of technology and the digital transformation of industries, there is a growing need for professionals who possess the necessary skills to navigate and thrive in this digital landscape. As a result, certificates in areas such as data science, cybersecurity, and digital marketing are in high demand. Another trend in the market is the focus on sustainability and environmental certifications. With the increasing awareness of climate change and the need for sustainable practices, professionals are seeking certifications that demonstrate their knowledge and commitment to sustainability. This includes certifications in areas such as renewable energy, sustainable business practices, and environmental management.

Local special circumstances: Australia & Oceania is home to a diverse range of industries, including mining, agriculture, tourism, and healthcare. Each industry has its own unique requirements and demands for skilled professionals. As a result, the Professional Certificates market in Australia & Oceania is highly specialized, with certificates tailored to specific industries and sectors. This specialization allows individuals to gain the specific skills and knowledge needed to excel in their chosen field.

Underlying macroeconomic factors: The strong economic growth in Australia & Oceania has contributed to the development of the Professional Certificates market. As industries continue to grow and evolve, there is a need for professionals who possess the latest skills and knowledge. Professional certificates provide a cost-effective and efficient way for individuals to upskill and meet the demands of the job market. Furthermore, the increasing focus on lifelong learning and continuous professional development has also fueled the growth of the Professional Certificates market. Employers are placing greater importance on ongoing learning and upskilling, and individuals are recognizing the need to continuously update their skills to remain competitive. Professional certificates offer a flexible and accessible way for individuals to stay relevant in their chosen field. In conclusion, the Professional Certificates market in Australia & Oceania is experiencing growth and development due to customer preferences for short and focused learning opportunities, the increasing demand for technology and sustainability certifications, the specialization of certificates to cater to specific industries, and the strong economic growth and emphasis on lifelong learning. These factors are driving the demand for professional certificates and shaping the landscape of the market in Australia & Oceania.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.