Market Insights Digital eServices Online Gambling

Online Casinos - Australia & Oceania

Australia & Oceania

Revenue in the Online Casinos market is projected to reach US$0.64bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 6.39%, resulting in a projected market volume of US$0.82bn by 2028.
In the Online Casinos market, the number of users is expected to amount to 251.9k users by 2028.
User penetration will be 0.6% in 2024 and is expected to hit 0.6% by 2028.
The average revenue per user (ARPU) is expected to amount to US$2.75k.
In global comparison, most revenue will be generated in the United States (US$7,645.00m in 2024).
With a projected rate of 35.7%, the user penetration in the Online Casinos market is highest in Canada.

Key regions: Japan, South Korea, United States, India, Europe

Market

Region

Region comparison

Currency

Analyst Opinion

The Online Casinos market in Australia & Oceania is experiencing significant growth and development. Customer preferences are shifting towards online gambling platforms, leading to an increase in the number of online casinos in the region. This trend is driven by several factors, including convenience, accessibility, and the availability of a wide range of games.

Customer preferences: Customers in Australia & Oceania are increasingly opting for online casinos due to the convenience they offer. With online platforms, players can enjoy their favorite casino games from the comfort of their own homes, eliminating the need to travel to physical casinos. This convenience factor is particularly appealing to those living in remote areas where access to brick-and-mortar casinos may be limited. Another factor driving the growth of online casinos in the region is the accessibility they provide. Online platforms are available 24/7, allowing players to gamble at any time that suits them. This flexibility is especially attractive to individuals with busy schedules or those who prefer to gamble during off-peak hours. Furthermore, online casinos in Australia & Oceania offer a wide range of games to cater to different customer preferences. From traditional casino games like poker, blackjack, and roulette to modern video slots and virtual reality experiences, there is something for everyone. The variety of games available online attracts a diverse customer base, contributing to the growth of the market.

Trends in the market: One of the key trends in the online casino market in Australia & Oceania is the increasing popularity of mobile gambling. With the widespread use of smartphones and tablets, players can now access their favorite online casinos on the go. Mobile gambling offers the same convenience and accessibility as desktop platforms, allowing players to enjoy a seamless gambling experience wherever they are. Another trend in the market is the integration of virtual reality (VR) technology into online casinos. VR technology provides a more immersive and realistic gambling experience, enhancing customer engagement and satisfaction. This trend is particularly appealing to younger generations who are more tech-savvy and seek innovative and interactive gaming experiences.

Local special circumstances: Australia & Oceania has a unique gambling culture, with a high prevalence of gambling among its population. This cultural aspect contributes to the growth of the online casino market in the region. Additionally, the region has a relatively high disposable income, allowing individuals to spend more on leisure activities such as gambling.

Underlying macroeconomic factors: The growth of the online casino market in Australia & Oceania is also influenced by underlying macroeconomic factors. Economic stability and a growing middle class contribute to increased disposable income, which can be spent on online gambling. Furthermore, advancements in technology and internet infrastructure have made online gambling more accessible to a larger population, driving the growth of the market. In conclusion, the Online Casinos market in Australia & Oceania is experiencing significant growth and development due to customer preferences for convenience, accessibility, and a wide range of games. The increasing popularity of mobile gambling and the integration of VR technology are key trends in the market. The unique gambling culture and economic stability in the region, coupled with advancements in technology, contribute to the growth of the online casino market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.