Online Gambling - Australia & Oceania

  • Australia & Oceania
  • Revenue in the Online Gambling market is projected to reach US$11.39bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.22%, resulting in a projected market volume of US$13.96bn by 2028.
  • The Online Sports Betting market has a projected market volume of US$10.05bn in 2024.
  • In global comparison, most revenue will be generated in the United States (US$23,030.00m in 2024).
  • The average revenue per user (ARPU) in the Online Gambling market is projected to amount to US$1.86k in 2024.
  • In the Online Gambling market, the number of users is expected to amount to 7.6m users by 2028.
  • User penetration in the Online Gambling market will be at 14.5% in 2024.

Key regions: United States, Asia, Japan, Germany, South Korea

Region comparison

Analyst Opinion

The Online Gambling market in Australia & Oceania has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences:
Customers in Australia & Oceania have shown a growing interest in online gambling, thanks to the convenience and accessibility it offers. The ability to gamble from the comfort of their own homes, at any time of the day or night, has attracted a large number of customers to online gambling platforms. Additionally, the wide variety of games available online, ranging from traditional casino games to sports betting and lottery, caters to the diverse preferences of customers in the region.

Trends in the market:
One of the key trends in the online gambling market in Australia & Oceania is the increasing popularity of mobile gambling. With the widespread adoption of smartphones and tablets, customers now have the ability to access online gambling platforms on the go. This has led to a surge in mobile gambling apps and websites, providing customers with a seamless and immersive gambling experience. Another trend in the market is the rise of live dealer games. These games simulate the experience of playing in a physical casino by allowing customers to interact with real-life dealers through a live video stream. This trend has gained traction in Australia & Oceania, as it combines the convenience of online gambling with the social aspect of playing in a traditional casino.

Local special circumstances:
Australia & Oceania has a unique set of circumstances that have contributed to the development of the online gambling market. One such circumstance is the geographical spread of the region, with many countries being remote and isolated. This has made online gambling a popular alternative to traditional land-based casinos, which may be located far away from customers' homes. Additionally, the regulatory environment in Australia & Oceania has played a role in shaping the online gambling market. While some countries in the region have strict regulations in place, others have adopted a more liberal approach. This has created opportunities for online gambling operators to enter the market and cater to the diverse needs of customers.

Underlying macroeconomic factors:
The economic growth and increasing disposable income in Australia & Oceania have also contributed to the development of the online gambling market. As customers have more money to spend on leisure activities, they are more likely to engage in online gambling as a form of entertainment. Furthermore, the growing middle class in the region has created a larger customer base for online gambling operators. In conclusion, the Online Gambling market in Australia & Oceania is experiencing growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The convenience and accessibility of online gambling, along with the rise of mobile gambling and live dealer games, have attracted customers in the region. The unique circumstances of the region, such as its geographical spread and regulatory environment, have also influenced the market. Finally, the economic growth and increasing disposable income in Australia & Oceania have created a larger customer base for online gambling operators.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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