Market Insights Digital eServices Dating Services

Online Dating - Australia & Oceania

Australia & Oceania

Revenue in the Online Dating market is projected to reach US$57.34m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.11%, resulting in a projected market volume of US$62.34m by 2028.
In the Online Dating market, the number of users is expected to amount to 4.3m users by 2028.
User penetration will be 9.6% in 2024 and is expected to hit 9.7% by 2028.
The average revenue per user (ARPU) is expected to amount to US$14.12.
In global comparison, most revenue will be generated in the United States (US$1,392.00m in 2024).
With a projected rate of 17.9%, the user penetration in the Online Dating market is highest in the United States.

Key regions: United States, China, Japan, Europe, Germany

Market

Region

Region comparison

Currency

Analyst Opinion

The Online Dating market in Australia & Oceania is experiencing steady growth and development.

Customer preferences: In Australia & Oceania, online dating has become increasingly popular among young adults and professionals who are looking for a convenient way to meet potential partners. The convenience of online dating platforms allows users to browse through profiles and connect with others at their own pace, without the pressure of traditional dating methods. Additionally, the ability to filter potential matches based on specific criteria such as age, location, and interests has made online dating a preferred choice for many individuals.

Trends in the market: One of the key trends in the online dating market in Australia & Oceania is the rise of mobile dating apps. With the widespread use of smartphones and the increasing popularity of mobile apps, dating platforms have adapted to this trend by developing user-friendly mobile applications. These apps provide users with a seamless and convenient way to access their profiles, browse through potential matches, and communicate with others on the go. This trend has significantly contributed to the growth of the online dating market in the region. Another trend in the market is the growing acceptance and normalization of online dating. In the past, there was a stigma associated with meeting someone online, but this perception has changed over time. Online dating is now seen as a legitimate and effective way to meet new people and form meaningful connections. This shift in perception has led to an increase in the number of users and a broader demographic range of individuals participating in online dating.

Local special circumstances: Australia & Oceania is a geographically diverse region, consisting of various countries and cultures. Each country within the region has its own unique dating culture and preferences. For example, in Australia, casual dating and hook-up culture are more prevalent, while in other countries in Oceania, such as New Zealand, there is a stronger emphasis on long-term relationships and commitment. These local special circumstances influence the way online dating platforms are developed and marketed in each country, catering to the specific needs and preferences of the local population.

Underlying macroeconomic factors: The growing online dating market in Australia & Oceania can be attributed to several underlying macroeconomic factors. Firstly, the region has witnessed significant economic growth in recent years, resulting in a larger middle class with increased disposable income. This has led to more individuals being able to afford the cost of online dating subscriptions and services. Furthermore, advancements in technology and internet infrastructure have made online dating more accessible to individuals in remote areas of Australia & Oceania. The availability of high-speed internet and the increasing penetration of smartphones have allowed people in rural and remote areas to connect with others through online dating platforms. In conclusion, the online dating market in Australia & Oceania is growing due to customer preferences for convenient and personalized matchmaking options. The rise of mobile dating apps and the normalization of online dating have contributed to the market's development. Local special circumstances and underlying macroeconomic factors also play a role in shaping the online dating landscape in the region.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.