The Retail Delivery market in Zambia has been experiencing significant growth in recent years, driven by changing customer preferences and underlying macroeconomic factors.
Customer preferences: Zambian consumers are increasingly looking for convenience and efficiency in their shopping experience, leading to a rise in demand for retail delivery services. This trend is particularly evident in urban areas, where busy lifestyles and traffic congestion make it difficult for consumers to visit physical stores. Additionally, the COVID-19 pandemic has accelerated the shift towards online shopping and home delivery, further boosting demand for retail delivery services.
Trends in the market: One of the key trends in the Retail Delivery market in Zambia is the rise of e-commerce platforms, which offer a wide range of products and convenient delivery options. The growth of e-commerce has been supported by the increasing penetration of mobile phones and internet access in the country. Another trend is the emergence of specialized delivery services, such as grocery and meal delivery, which cater to specific customer needs. Finally, there has been a trend towards collaboration between retailers and delivery companies, with many retailers partnering with logistics firms to offer home delivery services.
Local special circumstances: The Retail Delivery market in Zambia faces a number of unique challenges, including poor road infrastructure and a lack of formal addressing systems. These factors can make it difficult for delivery companies to navigate and locate customers, particularly in rural areas. Additionally, the high cost of fuel and limited availability of vehicles can make it expensive for delivery companies to operate in certain regions.
Underlying macroeconomic factors: The growth of the Retail Delivery market in Zambia is being supported by a number of underlying macroeconomic factors. These include a growing middle class, which has increasing purchasing power and is driving demand for retail delivery services. Additionally, the government's focus on improving infrastructure and promoting economic development is creating opportunities for delivery companies to expand their operations. Finally, the country's relatively stable political environment and favorable business climate are attracting investment and supporting the growth of the Retail Delivery market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
