The food delivery market in Zambia has seen significant growth in recent years due to increasing urbanization and changing consumer preferences.
Customer preferences: Zambian consumers are increasingly looking for convenience and time-saving options in their busy lives. With the rise of digitalization, consumers are now able to order food from their favorite restaurants with just a few clicks on their smartphones. This has led to a surge in demand for food delivery services in the country.
Trends in the market: The food delivery market in Zambia is dominated by local players who have established a strong presence in the country. These players have been able to successfully cater to the local taste preferences and offer affordable pricing options to consumers. However, international players are also starting to enter the market, attracted by the growing demand for food delivery services.
Local special circumstances: Zambia has a diverse culinary landscape, with a range of traditional and international cuisines available. This has led to a highly competitive market, with players offering a wide range of options to consumers. Additionally, the country's infrastructure is still developing, which can present challenges for food delivery companies in terms of logistics and transportation.
Underlying macroeconomic factors: Zambia's economy has been growing steadily over the past few years, driven by the mining and agriculture sectors. This has led to an increase in disposable income and consumer spending, which has in turn fueled the growth of the food delivery market. However, the country's economy is still largely dependent on copper exports, which can make it vulnerable to fluctuations in global commodity prices. Additionally, the country's high poverty rate and income inequality can limit the growth potential of the food delivery market in certain areas.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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