The Platform Delivery market in Zambia has been experiencing significant growth in recent years, driven by various factors that have contributed to the increased demand for these services.
Customer preferences: Zambian customers are increasingly looking for convenient and efficient ways to access goods and services, particularly in urban areas where traffic congestion and limited parking spaces are major challenges. As a result, there has been a growing demand for platform delivery services, which offer a fast and reliable way to get goods delivered directly to customers' doorsteps.
Trends in the market: One of the key trends in the Platform Delivery market in Zambia is the emergence of local players who are competing with international giants like Uber Eats and Glovo. These local players are leveraging their knowledge of the local market to offer tailored services that meet the unique needs of Zambian customers. Additionally, there has been a growing trend towards the use of mobile apps for ordering and tracking deliveries, which has made it easier for customers to access these services.
Local special circumstances: One of the unique factors that have contributed to the growth of the Platform Delivery market in Zambia is the country's rapidly growing middle class. This group of consumers has higher disposable incomes and is increasingly looking for convenient ways to access goods and services. Additionally, the growth of e-commerce in Zambia has also contributed to the demand for platform delivery services, as more people are shopping online and need a reliable way to get their purchases delivered.
Underlying macroeconomic factors: The growth of the Platform Delivery market in Zambia is also being driven by broader macroeconomic factors, such as the country's relatively stable political environment and the government's commitment to improving infrastructure. These factors have created an enabling environment for businesses to thrive and have attracted significant foreign investment into the country. Additionally, Zambia's youthful population and high levels of mobile phone penetration have also contributed to the growth of the Platform Delivery market, as more people are comfortable using technology to access goods and services.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
