Meal delivery services have become increasingly popular in many parts of the world, with a growing number of consumers opting for the convenience of having food delivered to their doorstep. Zambia is no exception to this trend, as the meal delivery market in the country has been experiencing significant growth in recent years.
Customer preferences: One of the main reasons behind the growth of the meal delivery market in Zambia is the changing preferences of consumers. With busy lifestyles and an increasing number of people working long hours, many Zambians are finding it difficult to find the time to cook meals at home. As a result, they are turning to meal delivery services as a convenient and time-saving alternative.
Trends in the market: The meal delivery market in Zambia has been witnessing a number of trends in recent years. One of the most significant trends is the increasing popularity of healthy and organic food options. As more and more people become health-conscious, they are looking for meal delivery services that offer healthy and nutritious meals.Another trend in the market is the growing demand for online ordering and delivery services. With the increasing penetration of smartphones and the internet, more consumers are opting to order their meals online and have them delivered to their doorstep.
Local special circumstances: The meal delivery market in Zambia is also being shaped by local special circumstances. For example, the country's urban areas are experiencing rapid population growth, which is leading to an increase in demand for meal delivery services. Additionally, the country's tourism industry is also driving demand for meal delivery services, as more tourists are looking for convenient and affordable meal options while on the go.
Underlying macroeconomic factors: The growth of the meal delivery market in Zambia is also being driven by underlying macroeconomic factors. For example, the country's GDP has been growing steadily in recent years, which is leading to an increase in disposable income among consumers. This, in turn, is driving demand for convenient and time-saving services such as meal delivery.Overall, the meal delivery market in Zambia is experiencing significant growth, driven by changing consumer preferences, local special circumstances, and underlying macroeconomic factors. As the market continues to evolve, it is likely that we will see new trends and innovations emerge to meet the evolving needs of consumers in the country.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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