Market Insights Health Pharmacies OTC Products

Wound Care (Pharmacies) - Poland

Poland

Revenue in the Wound Care market is projected to reach US$35.86m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 0.09%, resulting in a market volume of US$35.99m by 2028.
In global comparison, most revenue will be generated in the United States (US$1,042.00m in 2024).
In relation to total population figures, per person revenues of US$0.89 are generated in 2024.

Key regions: South Korea, United States, Canada, United Kingdom, Australia

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Analyst Opinion

The Wound Care (Pharmacies) market in Poland is experiencing steady growth due to several factors.

Customer preferences: Customers in the Wound Care (Pharmacies) market in Poland prefer products that are effective in treating wounds and promoting fast healing. They also value products that are easy to use and have minimal side effects. Customers are increasingly seeking out wound care products that are made from natural ingredients and are environmentally friendly. Additionally, customers in Poland are becoming more aware of the importance of preventive wound care and are looking for products that can help prevent wounds from occurring in the first place.

Trends in the market: One of the key trends in the Wound Care (Pharmacies) market in Poland is the increasing demand for advanced wound care products. These products, such as hydrogels, foams, and alginates, are designed to promote faster healing and reduce the risk of infection. Customers are willing to pay a premium for these products as they offer superior performance compared to traditional wound care products. Another trend in the market is the growing popularity of wound care products that are specifically designed for diabetic patients. With the increasing prevalence of diabetes in Poland, there is a rising demand for products that can effectively treat and prevent diabetic wounds.

Local special circumstances: Poland has a well-established healthcare system with a strong network of pharmacies. Pharmacies play a crucial role in the distribution of wound care products, making them easily accessible to customers. Additionally, the Polish government has implemented policies to promote the use of wound care products in healthcare facilities, further driving the demand for these products. The presence of a large aging population in Poland is also contributing to the growth of the market, as older individuals are more prone to developing chronic wounds that require specialized care.

Underlying macroeconomic factors: Poland has experienced steady economic growth in recent years, which has resulted in increased disposable income among consumers. This has led to higher healthcare spending, including spending on wound care products. Furthermore, the rising healthcare awareness among the population has also contributed to the growth of the market. The government has been investing in healthcare infrastructure and implementing healthcare reforms, which has further fueled the demand for wound care products. Overall, the favorable economic conditions and supportive government policies are driving the growth of the Wound Care (Pharmacies) market in Poland.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.