Market Insights Health Pharmacies OTC Products

Pharmacy Usual Items - Poland

Poland

Revenue in the Pharmacy Usual Items market is projected to reach US$6.18bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.66%, resulting in a market volume of US$6.60bn by 2028.
In global comparison, most revenue will be generated in China (US$48,050.00m in 2024).
In relation to total population figures, per person revenues of US$153.70 are generated in 2024.

Key regions: Canada, United States, France, South Korea, India

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Analyst Opinion

The Pharmacy Usual Items market in Poland has been experiencing significant growth in recent years.

Customer preferences: Polish customers have shown a strong preference for purchasing usual items from pharmacies. This can be attributed to the convenience of buying these products while also getting their prescription medications. Additionally, customers trust the quality of the products sold in pharmacies and value the advice and recommendations provided by pharmacists.

Trends in the market: One of the key trends in the Pharmacy Usual Items market in Poland is the increasing demand for over-the-counter (OTC) medications. Customers are becoming more proactive in managing their health and are seeking OTC remedies for common ailments such as cold, cough, and allergies. This trend is driven by the desire for quick relief and the increasing availability of a wide range of OTC medications in pharmacies. Another trend in the market is the growing demand for natural and organic products. Polish customers are becoming more health-conscious and are seeking products that are free from harmful chemicals and artificial ingredients. This trend is not only limited to personal care products but also extends to vitamins, supplements, and herbal remedies.

Local special circumstances: Poland has a well-developed pharmacy network, with pharmacies easily accessible in both urban and rural areas. This widespread availability of pharmacies contributes to the growth of the Pharmacy Usual Items market as customers have easy access to these products. Furthermore, the strong presence of local and international pharmacy chains in Poland has intensified competition in the market. This competition has led to increased product offerings and competitive pricing, benefiting customers.

Underlying macroeconomic factors: The growing economy in Poland has played a significant role in the development of the Pharmacy Usual Items market. As disposable incomes increase, customers have more purchasing power and are willing to spend on healthcare and wellness products. Additionally, the aging population in Poland has also contributed to the growth of the market. With a larger elderly population, there is a higher demand for products such as vitamins, supplements, and mobility aids. In conclusion, the Pharmacy Usual Items market in Poland is thriving due to customer preferences for convenience, trust in pharmacies, and increasing demand for OTC medications and natural products. The widespread availability of pharmacies, intense competition among pharmacy chains, and favorable macroeconomic factors further support the growth of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.