Market Insights Health Pharmacies OTC Products

Eye Care (Pharmacies) - Poland

Poland

Revenue in the Eye Care market is projected to reach US$88.62m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 4.92%, resulting in a market volume of US$107.40m by 2028.
In global comparison, most revenue will be generated in Japan (US$904.40m in 2024).
In relation to total population figures, per person revenues of US$2.20 are generated in 2024.

Key regions: United Kingdom, Australia, India, Germany, China

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Analyst Opinion

The Eye Care (Pharmacies) market in Poland has been experiencing steady growth in recent years.

Customer preferences: Polish consumers are increasingly concerned about their eye health and are willing to invest in products and services that help maintain good vision. They are becoming more aware of the importance of regular eye check-ups and are seeking out pharmacies that offer a wide range of eye care products and services. Convenience is also a key factor for customers, as they prefer to purchase eye care products from pharmacies that are easily accessible and offer a variety of options.

Trends in the market: One of the key trends in the Eye Care (Pharmacies) market in Poland is the increasing demand for contact lenses. Contact lenses provide a convenient and comfortable alternative to traditional eyeglasses, and many consumers are opting for this option. Additionally, there has been a growing interest in natural and organic eye care products, as consumers become more conscious of the ingredients used in the products they use. This has led to an increase in the availability of natural and organic eye care products in pharmacies.

Local special circumstances: Poland has a large aging population, which has contributed to the growth of the Eye Care (Pharmacies) market. As people age, they are more likely to experience vision problems and require eye care products and services. Additionally, the prevalence of digital devices in daily life has led to an increase in eye strain and other vision-related issues. This has created a demand for products that help alleviate these problems, such as blue light blocking glasses and eye drops.

Underlying macroeconomic factors: The overall economic growth in Poland has contributed to the development of the Eye Care (Pharmacies) market. As people have more disposable income, they are more willing to spend on products and services that promote eye health. Additionally, the growing middle class in Poland has led to an increase in the demand for quality eye care products and services. In conclusion, the Eye Care (Pharmacies) market in Poland is experiencing growth due to increasing customer preferences for eye care products and services, including contact lenses and natural/organic products. The aging population and the prevalence of digital devices have also contributed to the growth of the market. The overall economic growth and the growing middle class in Poland have created a favorable environment for the development of the Eye Care (Pharmacies) market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.