The Hand Sanitizer (Pharmacies) market in Poland has experienced significant growth in recent years.
Customer preferences: Customers in Poland have shown a growing preference for hand sanitizers purchased from pharmacies. This preference can be attributed to the perception that hand sanitizers available at pharmacies are of higher quality and more reliable than those found in other retail channels. Additionally, customers trust the expertise of pharmacists in recommending and selecting the most effective hand sanitizers for their needs.
Trends in the market: One of the key trends in the Hand Sanitizer (Pharmacies) market in Poland is the increasing demand for alcohol-based hand sanitizers. Alcohol-based hand sanitizers are considered more effective in killing germs and bacteria compared to non-alcohol-based alternatives. This trend is driven by the growing awareness of the importance of hand hygiene in preventing the spread of diseases, especially in light of recent global health crises. Another trend in the market is the rising popularity of natural and organic hand sanitizers. Customers in Poland are becoming more conscious of the ingredients used in personal care products and are seeking safer and more environmentally friendly options. As a result, there is a growing demand for hand sanitizers made from natural and organic ingredients, such as plant extracts and essential oils.
Local special circumstances: Poland has a well-established pharmacy sector, with a high number of pharmacies spread across the country. This extensive network of pharmacies provides convenient access to hand sanitizers for customers, contributing to the growth of the market. Additionally, the presence of knowledgeable pharmacists who can provide guidance and recommendations further strengthens the market for hand sanitizers in pharmacies.
Underlying macroeconomic factors: The Hand Sanitizer (Pharmacies) market in Poland is influenced by several underlying macroeconomic factors. One of these factors is the increasing disposable income of the population. As people have more disposable income, they are more willing to spend on personal care products, including hand sanitizers. Another macroeconomic factor is the growing emphasis on personal hygiene and health. The rising awareness of the importance of hand hygiene in preventing the spread of diseases has led to an increased demand for hand sanitizers. This trend is expected to continue in the future, as people become more conscious of the potential health risks associated with poor hand hygiene. In conclusion, the Hand Sanitizer (Pharmacies) market in Poland is experiencing growth due to customer preferences for pharmacy-purchased hand sanitizers, the increasing demand for alcohol-based and natural/organic hand sanitizers, the extensive pharmacy network in the country, and underlying macroeconomic factors such as rising disposable income and growing emphasis on personal hygiene and health.
Data coverage:
The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.
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