Cereals - Germany

Germany

Gross production value in Cereals market is projected to amount to US$8.20bn in 2024. An annual growth rate of 2.13% is expected (CAGR 2024-2028), resulting in gross production value of US$8.92bn in 2028.
The import value in Cereals market is projected to amount to US$3.6bn in 2024. An annual growth rate of 7.51% is expected (CAGR 2024–2028).
The export value in Cereals market is projected to amount to US$4.2bn in 2024. An annual growth rate of 12.47% is expected (CAGR 2024–2028).

Key regions: Germany, Italy, Brazil, United States, United Kingdom

Market

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Analyst Opinion

Germany, a country known for its love for bread and baked goods, has a diverse and ever-changing cereal market.

Customer preferences: German consumers have been increasingly interested in healthier and more sustainable food options, leading to a growing demand for organic and whole-grain cereals. Additionally, there has been a trend towards convenience and on-the-go breakfast options, such as cereal bars and single-serving packets.

Trends in the market: The cereal market in Germany has seen a shift towards more innovative and unique flavors, such as exotic fruits and spices. Gluten-free options have also become more prevalent in recent years. Another trend in the market is the rise of private label brands, which offer more affordable alternatives to name-brand cereals.

Local special circumstances: Germany has a strong tradition of bread-making, which has influenced the cereal market. Many Germans prefer hearty and filling cereals, such as muesli, over sweeter options. Additionally, the country has a large population of vegetarians and vegans, leading to a demand for plant-based and dairy-free cereal options.

Underlying macroeconomic factors: The German economy has remained stable in recent years, with low unemployment rates and steady GDP growth. This has led to a relatively high purchasing power for consumers, allowing them to prioritize quality and health when making food choices. Additionally, the country's strong environmental and sustainability policies have influenced the cereal market, leading to a growing demand for organic and eco-friendly options.

Methodology

Data coverage:

The data encompasses B2B. Figures are based on the value of gross production in the agriculture market, which values of production are calculated by multiplying gross production by output prices at the farm gate.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use resources from the Statista platform as well as annual financial reports of the market-leading companies and industry associations, third-party studies and reports, national statistical offices, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting agriculture products due to the non-linear growth of this market, especially because of the direct impact of climate change on the market.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.