Meat - Germany

Germany

Gross production value in Meat market is projected to amount to US$14.13bn in 2024. An annual growth rate of 3.36% is expected (CAGR 2024-2028), resulting in gross production value of US$16.13bn in 2028.
The import value in Meat market is projected to amount to US$3.4bn in 2024. An annual growth rate of -4.56% is expected (CAGR 2024–2028).
The export value in Meat market is projected to amount to US$3.4bn in 2024. An annual growth rate of -3.21% is expected (CAGR 2024–2028).

Key regions: United Kingdom, United States, Brazil, Germany, Italy

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Analyst Opinion

Germany, known for its love of sausages and meat dishes, has a thriving meat market that is constantly evolving.

Customer preferences: The German market has a strong preference for meat products, with pork being the most consumed type of meat followed by poultry and beef. Consumers in Germany are increasingly interested in high-quality meat that is ethically sourced and produced in a sustainable manner. Organic and free-range meats are becoming more popular among German consumers, who are willing to pay a premium for these products. Additionally, there is a growing demand for meat alternatives, such as plant-based meat substitutes, as consumers become more health-conscious and environmentally aware.

Trends in the market: One of the major trends in the German meat market is the growing demand for organic and free-range meat products. This trend is driven by consumers' concerns about animal welfare, the environment, and their own health. As a result, many meat producers in Germany are shifting towards more sustainable and ethical production methods to meet this demand. Another trend in the market is the rise of meat alternatives, which are becoming more widely available in supermarkets and restaurants across the country. This trend is driven by consumers' desire for healthier and more environmentally-friendly food options.

Local special circumstances: Germany has a strong tradition of meat production and consumption, with many local and regional specialties that are popular among consumers. For example, the Bavarian region is known for its sausages, while the northern region of Schleswig-Holstein is famous for its smoked fish. These local specialties are an important part of the German culinary tradition and are often produced using traditional methods and recipes. Additionally, Germany has strict regulations on the production and labeling of meat products, which ensures that consumers can trust the quality and origin of the meat they are buying.

Underlying macroeconomic factors: The German economy is one of the largest in Europe and is characterized by high levels of income and consumer spending. This has led to a strong demand for high-quality meat products, particularly among middle and upper-class consumers. Additionally, Germany has a large and well-developed food industry, which has helped to drive innovation and growth in the meat market. However, the industry is also facing challenges such as rising production costs, increased competition from other European countries, and changing consumer preferences. As a result, meat producers in Germany are constantly adapting to these challenges in order to remain competitive and meet the changing needs of consumers.

Methodology

Data coverage:

The data encompasses B2B. Figures are based on the value of gross production in the agriculture market, which values of production are calculated by multiplying gross production by output prices at the farm gate.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use resources from the Statista platform as well as annual financial reports of the market-leading companies and industry associations, third-party studies and reports, national statistical offices, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting agriculture products due to the non-linear growth of this market, especially because of the direct impact of climate change on the market.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.