Key regions: Germany, Italy, Brazil, United States, United Kingdom
The Cereals market in United States has been an important part of the American breakfast for decades.
Customer preferences: Cereals have been the go-to breakfast for many Americans due to their convenience and health benefits. As more people become health-conscious, the demand for cereals with low sugar and high fiber content has increased. Consumers are also looking for gluten-free and organic options, which has led to the introduction of new products in the market.
Trends in the market: The cereals market in United States has seen a shift towards healthier options. Manufacturers are introducing new products with low sugar and high fiber content to cater to the changing consumer preferences. There has also been an increase in the demand for organic and gluten-free cereals. The market has become more competitive with the entry of new players offering innovative products.
Local special circumstances: The United States is a diverse country with different cultural and regional preferences. This has led to the introduction of different types of cereals in the market. For example, in the southern states, grits and oatmeal are popular breakfast options, while in the northeast, bagels and cream cheese are preferred. The market has responded to these preferences by offering a wide range of products to cater to different tastes.
Underlying macroeconomic factors: The cereals market in United States is influenced by macroeconomic factors such as GDP growth, inflation, and employment rates. When the economy is growing, consumers have more disposable income to spend on breakfast options. Inflation can lead to an increase in the price of cereals, which can affect demand. Employment rates also play a role as people who are employed are more likely to purchase cereals for breakfast. Overall, the market is expected to continue to grow as consumers become more health-conscious and demand for healthier breakfast options increases.
Data coverage:
The data encompasses B2B. Figures are based on the value of gross production in the agriculture market, which values of production are calculated by multiplying gross production by output prices at the farm gate.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use resources from the Statista platform as well as annual financial reports of the market-leading companies and industry associations, third-party studies and reports, national statistical offices, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting agriculture products due to the non-linear growth of this market, especially because of the direct impact of climate change on the market.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.
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