Key regions: United Kingdom, United States, Brazil, Germany, Italy
Austria, a country known for its picturesque landscapes and rich cultural heritage, has a meat market that has been evolving in recent years.
Customer preferences: Austrian consumers have shown a growing interest in organic and locally sourced meat products. This trend is largely driven by the increasing awareness of health and environmental concerns. Additionally, there is a shift towards alternative meat products such as plant-based meat substitutes, which are gaining popularity among consumers who are looking for healthier and more sustainable options.
Trends in the market: The meat market in Austria has seen a steady growth in recent years, with an increasing demand for high-quality meat products. The market is dominated by pork and beef, which together account for the majority of meat consumption in the country. However, there has been a growing demand for poultry and game meat products as well. This trend is expected to continue in the coming years, driven by the increasing popularity of healthy and sustainable diets.
Local special circumstances: Austria has a strong tradition of meat production and consumption, with many local and regional specialties that reflect the country's diverse cultural heritage. For example, the country is known for its high-quality sausages, such as the Wiener schnitzel and the Käsekrainer. Additionally, there are many regional variations of meat dishes, such as the Tyrolean Gröstl and the Styrian Backhendl.
Underlying macroeconomic factors: The Austrian meat market is influenced by a number of macroeconomic factors, including changes in consumer preferences, global economic trends, and government policies. One of the key drivers of the market is the growing demand for high-quality and sustainable meat products, which is expected to continue in the coming years. Additionally, the market is impacted by global economic trends, such as changes in trade policies and fluctuations in commodity prices. Finally, government policies, such as regulations on animal welfare and food safety, also play a role in shaping the market.
Data coverage:
The data encompasses B2B. Figures are based on the value of gross production in the agriculture market, which values of production are calculated by multiplying gross production by output prices at the farm gate.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use resources from the Statista platform as well as annual financial reports of the market-leading companies and industry associations, third-party studies and reports, national statistical offices, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting agriculture products due to the non-linear growth of this market, especially because of the direct impact of climate change on the market.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.
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