Key regions: Germany, Italy, Brazil, United States, United Kingdom
The Cereals market in Austria has seen a steady growth in recent years, driven by various factors such as changing consumer preferences and local special circumstances.
Customer preferences: Consumers in Austria are increasingly opting for healthier food options, which has led to a rise in demand for cereals that are high in fiber and low in sugar. Additionally, there is a growing trend towards organic and locally sourced products, which has boosted sales of cereals that are made using locally grown ingredients.
Trends in the market: One of the key trends in the Cereals market in Austria is the increasing popularity of muesli, which is a traditional Swiss dish made from a mix of oats, nuts, and dried fruits. Muesli is seen as a healthy and convenient breakfast option, and is available in a wide range of flavors to suit different tastes. Another trend that is gaining momentum is the use of cereals in savory dishes, such as salads and soups, as consumers look for new and innovative ways to incorporate healthy grains into their diet.
Local special circumstances: Austria has a strong tradition of producing high-quality cereals, with a particular focus on oats and rye. This has helped to create a strong local supply chain, with many small-scale producers supplying to larger manufacturers. Additionally, there is a growing interest in ancient grains such as spelt and einkorn, which have been cultivated in Austria for centuries and are seen as a way to promote biodiversity and support local farmers.
Underlying macroeconomic factors: The Cereals market in Austria is also influenced by broader macroeconomic factors, such as changes in consumer spending patterns and the impact of global trade policies. With a relatively stable economy and a high standard of living, consumers in Austria are willing to pay a premium for high-quality, healthy food products. However, rising commodity prices and trade tensions between the EU and other countries could have an impact on the cost and availability of cereals in the future.
Data coverage:
The data encompasses B2B. Figures are based on the value of gross production in the agriculture market, which values of production are calculated by multiplying gross production by output prices at the farm gate.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use resources from the Statista platform as well as annual financial reports of the market-leading companies and industry associations, third-party studies and reports, national statistical offices, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting agriculture products due to the non-linear growth of this market, especially because of the direct impact of climate change on the market.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.
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