Key regions: United Kingdom, Germany, Italy, United States, Brazil
Austria is a country known for its love for fruits. The country is home to various fruit trees, including apples, pears, cherries, and plums, which are grown in the country's orchards. The fruit market in Austria has seen significant growth in recent years due to various factors.
Customer preferences: Austrians are known for their preference for fresh and locally grown fruits. They are willing to pay a premium for fruits that are grown locally and are in season. Additionally, the country's population is becoming increasingly health-conscious, which has led to an increase in the demand for organic and healthy fruits.
Trends in the market: One of the significant trends in the Austrian fruit market is the increasing demand for organic fruits. This trend is driven by the country's growing health consciousness and the preference for natural and healthy food products. Additionally, there is a growing demand for exotic fruits, such as avocados, mangoes, and pineapples, which were not traditionally grown in the country.Another trend in the Austrian fruit market is the increasing popularity of fruit juices and smoothies. This trend is driven by the country's growing health consciousness and the preference for natural and healthy food products. Additionally, there is a growing demand for convenience food products, which has led to an increase in the consumption of packaged fruit juices and smoothies.
Local special circumstances: Austria's fruit market is unique due to the country's geography and climate, which are conducive to the growth of various fruit trees. Additionally, the country's small size and high population density make it easier for farmers to sell their products directly to consumers, leading to a thriving local fruit market.
Underlying macroeconomic factors: The Austrian fruit market's growth can be attributed to various macroeconomic factors, such as the country's stable economy, high disposable income, and growing population. Additionally, the country's membership in the European Union has led to an increase in the export of fruits to other European countries, leading to increased demand for Austrian fruits.
Data coverage:
The data encompasses B2B. Figures are based on the value of gross production in the agriculture market, which values of production are calculated by multiplying gross production by output prices at the farm gate.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use resources from the Statista platform as well as annual financial reports of the market-leading companies and industry associations, third-party studies and reports, national statistical offices, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting agriculture products due to the non-linear growth of this market, especially because of the direct impact of climate change on the market.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.
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