Key regions: United Kingdom, United States, Brazil, Germany, Italy
India, known for its diverse culture and cuisine, has a unique meat market that is developing at a steady pace.
Customer preferences: Indian consumers have a diverse palate and their meat preferences vary across regions. While beef is a popular choice in the southern states, pork is preferred in the northeastern states. However, the majority of the population prefers chicken and mutton. With the rise of health consciousness, there has been a shift towards leaner meats such as turkey and fish.
Trends in the market: The meat market in India has been witnessing a steady growth in recent years, driven by increasing disposable incomes and changing dietary habits. The demand for processed meat products such as sausages and salami has been on the rise, particularly among the urban population. Additionally, there has been a growing trend towards organic and grass-fed meat, owing to health and environmental concerns.
Local special circumstances: India has a diverse population with varying religious beliefs, which has a significant impact on the meat market. Beef consumption is restricted in several states due to religious sentiments, while pork is avoided by a large section of the population. This has led to the dominance of chicken and mutton in the meat market. Additionally, the country has a large vegetarian population that has been driving the demand for plant-based meat alternatives.
Underlying macroeconomic factors: India's growing population and increasing urbanization have been driving the demand for meat products. Rising disposable incomes and changing lifestyles have led to a shift towards processed and convenience foods, including meat products. However, the industry faces several challenges such as inadequate infrastructure, lack of cold storage facilities, and fragmented supply chains. Additionally, the outbreak of diseases such as bird flu and swine flu has impacted the industry in the past, leading to a decline in demand. The government's policies on meat exports and imports also have a significant impact on the domestic market.
Data coverage:
The data encompasses B2B. Figures are based on the value of gross production in the agriculture market, which values of production are calculated by multiplying gross production by output prices at the farm gate.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use resources from the Statista platform as well as annual financial reports of the market-leading companies and industry associations, third-party studies and reports, national statistical offices, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting agriculture products due to the non-linear growth of this market, especially because of the direct impact of climate change on the market.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.
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