Key regions: Germany, Italy, Brazil, United States, United Kingdom
The demand for cereals in India has been on the rise in recent years due to various factors such as increasing population, changing dietary preferences, and rising incomes.
Customer preferences: Cereals have always been a staple food in India, and the demand for them has been increasing steadily over the years. One of the main reasons for this is the growing awareness about the health benefits of consuming cereals. Consumers are becoming more health-conscious and are choosing cereals over other processed foods. Additionally, with the rise of the working population, there has been an increase in demand for ready-to-eat cereals, which are convenient and easy to prepare.
Trends in the market: The cereal market in India is dominated by traditional cereals such as wheat and rice. However, there has been a shift in consumer preferences towards healthier options such as oats, quinoa, and millets. This trend is driven by the growing awareness of the health benefits of these cereals. Additionally, there has been an increase in demand for organic and gluten-free cereals, which are perceived to be healthier and safer.
Local special circumstances: India is a diverse country with a wide range of dietary preferences and tastes. The demand for cereals varies across different regions of the country. For example, in the northern regions of India, wheat is the most consumed cereal, while in the southern regions, rice is the staple food. Additionally, there is a growing demand for regional cereals such as jowar, bajra, and ragi, which are consumed in specific parts of the country.
Underlying macroeconomic factors: The growing population and rising incomes in India are driving the demand for cereals. Additionally, the increasing urbanization and changing lifestyle patterns are leading to a shift in dietary preferences towards healthier options. The government's focus on promoting healthy eating habits and the growing awareness of the health benefits of cereals are also contributing to the growth of the market. However, the market is also facing challenges such as the lack of infrastructure for storage and distribution, which is leading to supply chain inefficiencies. Overall, the cereal market in India is expected to continue to grow in the coming years, driven by changing dietary preferences and rising incomes.
Data coverage:
The data encompasses B2B. Figures are based on the value of gross production in the agriculture market, which values of production are calculated by multiplying gross production by output prices at the farm gate.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use resources from the Statista platform as well as annual financial reports of the market-leading companies and industry associations, third-party studies and reports, national statistical offices, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting agriculture products due to the non-linear growth of this market, especially because of the direct impact of climate change on the market.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.
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