Key regions: United States, Brazil, United Kingdom, Spain, Italy
Norway, a country known for its breathtaking fjords, has a unique milk market that is evolving in its own way.
Customer preferences: Norwegian consumers have a strong preference for organic and locally produced milk. This trend is driven by their concern for animal welfare and the environment. As a result, many Norwegian dairy farmers have switched to organic farming methods to cater to this demand. Additionally, there is a growing demand for lactose-free and plant-based milk alternatives among health-conscious consumers.
Trends in the market: The Norwegian milk market is dominated by TINE, a cooperative owned by Norwegian dairy farmers. TINE is the largest producer of dairy products in Norway and has a strong presence in the market. However, in recent years, there has been an increase in competition from new players in the market. These players are offering innovative products such as lactose-free milk and plant-based alternatives. This has led to a shift in consumer preferences towards these products.
Local special circumstances: Norway has a unique geography that affects its milk market. The country's rugged terrain and harsh climate make it difficult for dairy farmers to produce milk year-round. As a result, Norwegian farmers have to rely on imported feed for their cows during the winter months. This increases the cost of production and makes it difficult for small-scale farmers to compete with larger players in the market.
Underlying macroeconomic factors: The Norwegian milk market is heavily regulated by the government to protect local farmers and ensure food security. The government provides subsidies to farmers to support the production of milk and dairy products. Additionally, Norway is not a member of the European Union and has its own trade agreements, which affect the import and export of milk and dairy products. This has led to a high price of milk in Norway compared to other countries. However, the government's policies have also led to a high standard of living for Norwegian farmers and ensured the sustainability of the industry.
Data coverage:
The data encompasses B2B. Figures are based on the value of gross production in the agriculture market, which values of production are calculated by multiplying gross production by output prices at the farm gate.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use resources from the Statista platform as well as annual financial reports of the market-leading companies and industry associations, third-party studies and reports, national statistical offices, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting agriculture products due to the non-linear growth of this market, especially because of the direct impact of climate change on the market.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.
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