Key regions: United States, Brazil, Germany, Italy, Spain
Norway, a country known for its stunning fjords and Northern Lights, has a unique agriculture market that is shaped by its geography and climate.
Customer preferences: Norwegian consumers have a strong preference for locally produced, organic, and sustainable food. This has led to an increase in demand for small-scale farming and niche products such as berries, herbs, and lamb. Additionally, there is a growing interest in plant-based diets and alternative proteins, which has created a market for products such as oat milk and pea protein.
Trends in the market: One of the main trends in the Norwegian agriculture market is the focus on sustainability and reducing carbon emissions. The government has set ambitious targets for reducing greenhouse gas emissions, and the agriculture sector is expected to play a significant role in achieving these goals. As a result, there is a push towards more efficient use of resources, such as water and fertilizer, and the adoption of new technologies such as precision farming.Another trend in the Norwegian agriculture market is the increasing use of automation and robotics. With a shortage of labor in rural areas, farmers are turning to technology to help with tasks such as planting, harvesting, and milking. This has led to the development of new products and services, such as autonomous tractors and drones for crop monitoring.
Local special circumstances: Norway's geography and climate pose unique challenges for agriculture. The country has a short growing season and long periods of darkness in the winter, which limits the types of crops that can be grown. Additionally, the mountainous terrain makes farming difficult in many areas. As a result, agriculture in Norway is focused on high-value products such as seafood, dairy, and meat.
Underlying macroeconomic factors: Norway's economy is heavily reliant on the oil and gas industry, which has led to a high standard of living but also makes the country vulnerable to fluctuations in the global energy market. This has led to a focus on diversifying the economy, including the agriculture sector. The government has implemented policies to support rural development and increase the competitiveness of Norwegian agriculture in the global market. Additionally, Norway's strong commitment to sustainability and environmental protection has created opportunities for the agriculture sector to innovate and develop new products and technologies.
Data coverage:
The data encompasses B2B. Figures are based on the value of gross production in the agriculture market, which values of production are calculated by multiplying gross production by output prices at the farm gate.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use resources from the Statista platform as well as annual financial reports of the market-leading companies and industry associations, third-party studies and reports, national statistical offices, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting agriculture products due to the non-linear growth of this market, especially because of the direct impact of climate change on the market.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.
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