Key regions: Germany, Brazil, Spain, Italy, United Kingdom
Norway, a country known for its stunning natural beauty, is also home to a thriving vegetable market.
Customer preferences: Norwegians have a strong preference for locally sourced, organic produce. This preference is driven by a desire for healthier and more sustainable food options. As a result, there has been a significant increase in the demand for vegetables grown without the use of chemicals and pesticides. Additionally, there is a growing interest in exotic vegetables, which has led to an increase in imports from countries such as Spain and Italy.
Trends in the market: The Norwegian vegetable market is experiencing a steady growth rate due to the increasing demand for organic and locally sourced produce. The market is also benefitting from the growing popularity of plant-based diets and the increased awareness of the health benefits of consuming vegetables. There has been a significant shift towards convenience products such as pre-cut and pre-packaged vegetables, which are becoming increasingly popular among busy consumers.
Local special circumstances: Norway's unique geography and climate create challenges for vegetable production. The country has a short growing season, and the harsh winter climate makes it difficult to grow certain types of vegetables. As a result, the majority of vegetables consumed in Norway are imported. However, the country has a thriving greenhouse industry, which has helped to increase the availability of locally grown produce.
Underlying macroeconomic factors: The Norwegian economy has been relatively stable in recent years, with low unemployment rates and high levels of disposable income. This has contributed to the growth of the vegetable market, as consumers are willing to pay a premium for high-quality, locally sourced produce. Additionally, the government has implemented policies to promote sustainable agriculture and reduce the use of chemicals and pesticides in food production. These policies have helped to increase the availability of organic produce in the market.
Data coverage:
The data encompasses B2B. Figures are based on the value of gross production in the agriculture market, which values of production are calculated by multiplying gross production by output prices at the farm gate.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use resources from the Statista platform as well as annual financial reports of the market-leading companies and industry associations, third-party studies and reports, national statistical offices, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting agriculture products due to the non-linear growth of this market, especially because of the direct impact of climate change on the market.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.
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