Key regions: United Kingdom, Germany, Italy, United States, Brazil
Norway, a country known for its fjords, northern lights, and high standard of living, also has a thriving fruit market.
Customer preferences: Norwegians have a preference for locally grown and organic produce. This preference has led to an increase in demand for Norwegian-grown fruits, such as apples, berries, and cherries. Additionally, there is a growing interest in exotic fruits, such as avocados and mangoes.
Trends in the market: The fruit market in Norway is experiencing a shift towards sustainable and environmentally friendly practices. Consumers are willing to pay a premium for products that are organic, locally grown, and have a low carbon footprint. This trend has led to an increase in the production of organic fruits and a decrease in the importation of fruits from countries with high carbon footprints.Another trend in the Norwegian fruit market is the rise in demand for frozen fruits. Frozen fruits are becoming increasingly popular due to their convenience and longer shelf life. This trend has led to an increase in the production and availability of frozen fruits in Norway.
Local special circumstances: The Norwegian fruit market faces a unique challenge due to its climate. The short growing season and cold temperatures limit the production of certain fruits, such as bananas and oranges. However, the country's long summer days and cool nights provide ideal conditions for growing berries and apples. As a result, the production of these fruits has increased in recent years.
Underlying macroeconomic factors: Norway's strong economy and high standard of living have contributed to the growth of the fruit market. Consumers have more disposable income to spend on high-quality and organic products. Additionally, the government's focus on sustainability and environmental protection has led to initiatives that promote the production and consumption of locally grown fruits. The country's strict food regulations also ensure that consumers have access to safe and high-quality products.
Data coverage:
The data encompasses B2B. Figures are based on the value of gross production in the agriculture market, which values of production are calculated by multiplying gross production by output prices at the farm gate.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use resources from the Statista platform as well as annual financial reports of the market-leading companies and industry associations, third-party studies and reports, national statistical offices, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting agriculture products due to the non-linear growth of this market, especially because of the direct impact of climate change on the market.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.
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