Key regions: Germany, Brazil, Spain, Italy, United Kingdom
The popularity of vegetables has been on the rise in recent years, and the United States is no exception.
Customer preferences: Consumers in the United States are increasingly concerned about their health and wellness, which has led to a higher demand for fresh and nutritious produce. Many are also opting for plant-based diets, either for health reasons or due to environmental concerns. As a result, the demand for vegetables has been steadily increasing.
Trends in the market: One notable trend in the United States vegetable market is the growth of organic produce. Many consumers are willing to pay a premium for organic vegetables, as they are perceived to be healthier and more environmentally friendly. This has led to an increase in the number of organic farms and the availability of organic produce in supermarkets and farmers' markets.Another trend in the market is the rise of locally sourced vegetables. Many consumers prefer to buy vegetables that are grown in their region, as they are perceived to be fresher and have a lower environmental impact. This has led to the growth of farmers' markets and community-supported agriculture (CSA) programs, which allow consumers to buy directly from local farmers.
Local special circumstances: The United States is a large and diverse country, and the vegetable market varies depending on the region. In California, for example, the climate is ideal for growing a wide variety of vegetables, and the state produces a large share of the country's fresh produce. In the Midwest, where the climate is colder, root vegetables such as potatoes and carrots are more popular.
Underlying macroeconomic factors: The United States economy has been growing steadily in recent years, which has led to an increase in consumer spending. This has allowed consumers to spend more on fresh produce, including vegetables. Additionally, the government has implemented policies to promote healthy eating, such as the inclusion of more fruits and vegetables in school lunches. This has helped to increase awareness of the importance of vegetables in a healthy diet and has led to a higher demand for fresh produce.
Data coverage:
The data encompasses B2B. Figures are based on the value of gross production in the agriculture market, which values of production are calculated by multiplying gross production by output prices at the farm gate.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use resources from the Statista platform as well as annual financial reports of the market-leading companies and industry associations, third-party studies and reports, national statistical offices, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting agriculture products due to the non-linear growth of this market, especially because of the direct impact of climate change on the market.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.
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