Fruit - United States

United States

Gross production value in Fruit market is projected to amount to US$0.92bn in 2024. An annual growth rate of 2.36% is expected (CAGR 2024-2028), resulting in gross production value of US$1.01bn in 2028.
The import value in Fruit market is projected to amount to US$16.8bn in 2024. An annual growth rate of 5.71% is expected (CAGR 2024–2028).
The export value in Fruit market is projected to amount to US$7.0bn in 2024. An annual growth rate of -6.69% is expected (CAGR 2024–2028).

Key regions: United Kingdom, Germany, Italy, United States, Brazil

Market

Region

Region comparison

Currency

Analyst Opinion

The demand for fruit in the United States has been on the rise in recent years.

Customer preferences: Consumers in the United States are increasingly looking for healthy and convenient food options. Fruit fits this description perfectly, as it is a natural source of vitamins and minerals and can be easily consumed on-the-go. Additionally, there has been a growing interest in exotic and unique fruits, as consumers look for new and exciting flavors.

Trends in the market: One of the major trends in the fruit market in the United States is the increasing popularity of organic and non-GMO fruits. Consumers are willing to pay a premium for fruits that are grown without the use of pesticides and other chemicals. Another trend is the rise of online fruit delivery services, which offer consumers the convenience of having fresh fruit delivered directly to their doorstep. Finally, there has been a shift towards frozen fruit as a healthy and convenient alternative to fresh fruit.

Local special circumstances: The United States is a large and diverse country, and local special circumstances can have a significant impact on the fruit market. For example, certain regions of the country are better suited for growing certain types of fruit. Additionally, the climate and weather patterns in different regions can affect the availability and price of certain fruits.

Underlying macroeconomic factors: Several macroeconomic factors are driving the growth of the fruit market in the United States. One of the most important is the growing awareness of the importance of healthy eating and the role that fruit can play in a healthy diet. Additionally, the rise of e-commerce has made it easier for consumers to access a wider variety of fruits and has increased competition in the market. Finally, the increasing popularity of exotic and unique fruits can be attributed to the growing diversity of the U.S. population and the desire for new and exciting flavors.

Methodology

Data coverage:

The data encompasses B2B. Figures are based on the value of gross production in the agriculture market, which values of production are calculated by multiplying gross production by output prices at the farm gate.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use resources from the Statista platform as well as annual financial reports of the market-leading companies and industry associations, third-party studies and reports, national statistical offices, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting agriculture products due to the non-linear growth of this market, especially because of the direct impact of climate change on the market.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.