Software as a Service - G7
G7- In the G7 country of the United States, revenue in the 0 market is projected to reach US$302.21bn in 2025.
- Software as a Service market is expected to dominate the market with a projected market volume of 0 in 2025.
- Revenue is anticipated to exhibit an annual growth rate (CAGR 2025-2030) of 13.41%, which will result in a market volume of US$566.95bn by 2030.
- In a global context, the United States is expected to generate the majority of revenue, amounting to US$221.79bn in 2025.
- In the United States, the Software as a Service market is increasingly prioritizing data security and compliance, driven by evolving regulatory landscapes and consumer trust.
- Key regions:
- Japan,
- United Kingdom,
- United States,
- Italy,
- Germany
Definition:
Software as a Service (SaaS) refers to the type of public cloud service that delivers software applications over the internet on a subscription basis. Users can access and use the software through web browsers without having to install or maintain it locally. SaaS eliminates the need for purchasing, installing, and updating software, thus offering convenience and automatic updates while allowing users to focus on using the software to meet their requirements. The SaaS market includes the companies that provide these types of cloud-based software resources and services to individuals, businesses, and organizations. A typical example of this type of service is Microsoft Office 365, an SaaS suite of applications (e.g., Word, Excel, and PowerPoint) available for purchase by subscription and accessible via a web browser.
Additional Information:
The Software as a Service (SaaS) market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.
Key players of the SaaS market include companies such as Microsoft (Office 365), Salesforce (Customer 360), Oracle (Cloud applications), and IBM (Cloud).
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- Enterprise software, such as SAP ERP, Oracle ERP Cloud, Salesforce CRM, and Microsoft Dynamics365
- Productivity software, such as Microsoft 365, Google Workspace, and Adobe Creative Cloud
- System infrastructure software, such as Microsoft Windows Operating System and Linux Operating System
- On-premises software, such as on-premises versions of Microsoft Office, SAP ERP, and Oracle Database
- Business-Process-as-a-Service (BPaaS), such as payroll management and accounting solutions via ADP Workforce Now, Intuit QuickBooks Online, Workday, and Oracle NetSuite
Revenue
Notes: Data was converted from local currencies using average exchange rates of the respective year.
Most recent update: Jun 2025
Source: Statista Market Insights
Notes: Data was converted from local currencies using average exchange rates of the respective year.
Most recent update: Jun 2025
Source: Statista Market Insights
Key Players
Most recent update: Jan 2025
Sources: Statista Market Insights, Financial Statements of Key Players
Analyst Opinion
The Software as a Service market within the Public Cloud Market in G7 nan is experiencing mild growth, influenced by factors such as increasing demand for digital solutions, growing awareness of health issues, and the convenience of online services.
Customer preferences: The Software as a Service Market within the Public Cloud Market is witnessing a rise in demand for remote work solutions, with businesses and individuals adopting cloud-based communication and collaboration tools. This trend is driven by the shift towards remote work arrangements, influenced by cultural norms of work-life balance and the need for flexibility in work schedules. Additionally, the increasing reliance on digital tools for daily tasks and communication is also contributing to the growth of the Software as a Service Market within the Public Cloud Market.
Trends in the market: In the G7 countries, the Software as a Service Market within the Public Cloud Market is experiencing a surge in demand due to the growing trend of remote work and the need for efficient collaboration tools. This trend is expected to continue to rise as companies shift towards a hybrid work model. Additionally, there is a growing emphasis on data security and compliance, leading to an increased adoption of SaaS solutions with advanced security features. This trend presents significant opportunities for industry stakeholders to innovate and cater to the evolving needs of businesses in the current digital landscape. However, it also poses challenges such as intense competition and the need for continuous updates and improvements to stay relevant in the market.
Local special circumstances: In the Software as a Service Market within the Public Cloud Market in G7 countries, the unique local factors play a significant role in shaping the market dynamics. For instance, in Japan, the aging population and high demand for advanced healthcare solutions have led to a rise in cloud-based electronic medical record systems. In Germany, strict data privacy laws and regulations have influenced the adoption of SaaS solutions in the public sector. Similarly, in the US, the growing trend of remote work and the need for secure data storage have fueled the demand for SaaS solutions in the public cloud market.
Underlying macroeconomic factors: The Software as a Service Market within the Public Cloud Market is heavily impacted by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other financial indicators. Countries with strong economic growth and stable political environments are likely to experience higher demand for SaaS solutions as businesses invest in cloud-based technologies to drive efficiency and productivity. Additionally, government initiatives to promote digitalization and investment in infrastructure for digital transformation are expected to fuel the growth of the SaaS market. However, economic downturns and budget constraints in certain countries may hinder the market growth, as businesses prioritize cost-cutting measures over investments in SaaS solutions.
Global Comparison
Notes: Data was converted from local currencies using average exchange rates of the respective year.
Most recent update: Jun 2025
Sources: Statista Market Insights, Financial Statements of Key Players, National statistical offices
Methodology
Data coverage:
The data encompasses B2B and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).Modeling approach / Market size:
The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP and level of telecommunications infrastructure.Forecasts:
We use a variety of forecasting techniques, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.Technology
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Key Market Indicators
Notes: Based on data from IMF, World Bank, UN and Eurostat
Most recent update: Jan 2025
Source: Statista Market Insights
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