Application Development Software - Africa

Africa

Revenue in the Application Development Software market is projected to reach US$2.22bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 8.97%, resulting in a market volume of US$3.13bn by 2028.
In global comparison, most revenue will be generated in the United States (US$91,020.00m in 2024).

Key regions: Australia, Germany, United Kingdom, China, United States

Market

Region

Region comparison

Currency

Analyst Opinion

The demand for Application Development Software in Africa has been growing steadily over the past few years.

Customer preferences: Customers in Africa are increasingly looking for software that is easy to use, cost-effective, and scalable. They prefer software that is customizable and can be tailored to their specific business needs. Furthermore, there is a growing demand for cloud-based software solutions, as they offer greater flexibility and accessibility.

Trends in the market: One of the key trends in the African Application Development Software market is the emergence of local software developers. These developers are creating software that is specifically designed for the African market, taking into account local languages, customs, and business practices. Another trend is the increasing adoption of open-source software, which is often more affordable and customizable than proprietary software.

Local special circumstances: Africa is a diverse continent with a wide range of languages, cultures, and business practices. This means that software developers need to take into account the specific needs of each local market. For example, software developed for the Nigerian market may need to be available in multiple languages, while software developed for South Africa may need to take into account the country's complex regulatory environment.

Underlying macroeconomic factors: The African economy is growing rapidly, with many countries experiencing strong GDP growth rates. This is driving demand for software that can help businesses to operate more efficiently and effectively. Furthermore, the increasing availability of high-speed internet and mobile devices is making it easier for businesses to access and use software solutions. However, there are also challenges to the growth of the Application Development Software market in Africa, including a lack of access to finance for small and medium-sized businesses, and a shortage of skilled software developers.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.