Enterprise Software - Africa

Africa

Revenue in the Enterprise Software market is projected to reach US$3.60bn in 2024.
Customer Relationship Management Software dominates the market with a projected market volume of US$1.09bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 8.67%, resulting in a market volume of US$5.02bn by 2028.
The average Spend per Employee in the Enterprise Software market is projected to reach US$7.26 in 2024.
In global comparison, most revenue will be generated in the United States (US$147.60bn in 2024).

Key regions: Germany, United States, Canada, Netherlands, France

Definition:

The Enterprise Software market covers software applications designed to support essential business activities by large organizations such as enterprise resource planning, customer relationship management, business intelligence, and supply chain management.

Products in the Enterprise Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Structure:

The Enterprise Software market contains eight markets that are based on the functionality of the software:

Business Intelligence Software refers to software applications that support organizations to analyze, visualize, and report data.
Content Management Software refers to a wide range of software applications that support organizations to manage their digital content such as documents, images, and videos.
Customer Relationship Management Software refers to software applications that support organizations to manage their interactions with customers, clients, and prospects.
eCommerce Software refers to a wide range of software applications that support organizations to manage their online sales channels.
Enterprise Performance Management Software refers to software solutions that help organizations to manage and improve their performance across various areas, such as finance, operations, and strategy.
Enterprise Resource Planning Software refers to software applications that support organizations to manage, integrate and optimize important business activities related to resources such as people, finance, capital, materials, and orders.
Supply Chain Management Software refers to software applications that support organizations to manage their supply chain activities such as inventory optimization, supplier and vendor management, and logistic operations.
Other Enterprise Software refers to aggregated revenues for the types of enterprise software that are not specifically mentioned in the other Enterprise Software markets, such as Project Management Software, Product Life Cycle Management Software, and Production and Operation Software.

Additional Information:

The Enterprise Software market comprises revenue and revenue growth as the key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players in this market include SAP, Salesforce, Adobe, and Oracle.

For more information on the displayed data, use the info button right next to the boxes

Market

Region

Region comparison

Currency

Analyst Opinion

The Enterprise Software market in Africa has been steadily growing in recent years, driven by a number of factors unique to the region.

Customer preferences: One of the main drivers of growth in the Enterprise Software market in Africa is the increasing adoption of cloud-based solutions. This is due to a number of factors, including the lower cost of ownership, increased flexibility, and the ability to scale up or down as needed. Additionally, there is a growing demand for software solutions that are tailored to the specific needs of African businesses, particularly in areas such as finance, healthcare, and education.

Trends in the market: One trend that has been observed in the Enterprise Software market in Africa is the increasing use of mobile devices to access software applications. This is due to the high penetration of mobile phones in the region, as well as the increasing availability of high-speed mobile data networks. As a result, software vendors are increasingly developing mobile-first solutions that are optimized for use on smartphones and tablets.Another trend that has been observed is the increasing adoption of open-source software solutions. This is due to the lower cost of ownership and the ability to customize the software to meet the specific needs of African businesses. Additionally, there is a growing community of developers and users who are contributing to the development of open-source software solutions, which is helping to drive innovation in the market.

Local special circumstances: One of the unique challenges facing the Enterprise Software market in Africa is the lack of reliable internet connectivity in some parts of the region. This can make it difficult for businesses to access cloud-based software solutions, and can also limit the ability of software vendors to provide support and updates. Additionally, there are a number of regulatory and legal barriers to entry in some African countries, which can make it difficult for software vendors to establish a presence in the market.

Underlying macroeconomic factors: The growth of the Enterprise Software market in Africa is being driven by a number of underlying macroeconomic factors, including the increasing adoption of technology in African businesses, the growing demand for software solutions that are tailored to the specific needs of African businesses, and the increasing availability of high-speed internet connectivity in the region. Additionally, there is a growing community of developers and users who are contributing to the development of open-source software solutions, which is helping to drive innovation in the market.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.