Enterprise Software - Americas

Americas

Revenue in the Enterprise Software market is projected to reach US$166.00bn in 2024.
Customer Relationship Management Software dominates the market with a projected market volume of US$50.28bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.49%, resulting in a market volume of US$205.60bn by 2028.
The average Spend per Employee in the Enterprise Software market is projected to reach US$327.80 in 2024.
In global comparison, most revenue will be generated in the United States (US$147.60bn in 2024).

Key regions: Germany, United States, Canada, Netherlands, France

Definition:

The Enterprise Software market covers software applications designed to support essential business activities by large organizations such as enterprise resource planning, customer relationship management, business intelligence, and supply chain management.

Products in the Enterprise Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Structure:

The Enterprise Software market contains eight markets that are based on the functionality of the software:

Business Intelligence Software refers to software applications that support organizations to analyze, visualize, and report data.
Content Management Software refers to a wide range of software applications that support organizations to manage their digital content such as documents, images, and videos.
Customer Relationship Management Software refers to software applications that support organizations to manage their interactions with customers, clients, and prospects.
eCommerce Software refers to a wide range of software applications that support organizations to manage their online sales channels.
Enterprise Performance Management Software refers to software solutions that help organizations to manage and improve their performance across various areas, such as finance, operations, and strategy.
Enterprise Resource Planning Software refers to software applications that support organizations to manage, integrate and optimize important business activities related to resources such as people, finance, capital, materials, and orders.
Supply Chain Management Software refers to software applications that support organizations to manage their supply chain activities such as inventory optimization, supplier and vendor management, and logistic operations.
Other Enterprise Software refers to aggregated revenues for the types of enterprise software that are not specifically mentioned in the other Enterprise Software markets, such as Project Management Software, Product Life Cycle Management Software, and Production and Operation Software.

Additional Information:

The Enterprise Software market comprises revenue and revenue growth as the key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players in this market include SAP, Salesforce, Adobe, and Oracle.

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Analyst Opinion

The Enterprise Software market in Americas is experiencing significant growth due to various factors.

Customer preferences: Customers in the Americas are increasingly opting for cloud-based software solutions as opposed to on-premise software due to the flexibility and cost-effectiveness offered by cloud-based solutions. Additionally, there is a growing demand for software solutions that can integrate with other business applications, providing a seamless experience for users.

Trends in the market: The United States is the largest market for Enterprise Software in the Americas, with a significant portion of the market share being held by companies specializing in Customer Relationship Management (CRM) software. This trend can be attributed to the increasing need for companies to manage their customer data effectively. In Canada, there is a growing demand for Enterprise Resource Planning (ERP) software, especially in the manufacturing sector. In Latin America, there is a growing trend towards the adoption of software solutions that can help businesses comply with local regulations.

Local special circumstances: In the United States, the presence of a large number of technology companies has led to a highly competitive market for Enterprise Software. This has resulted in companies investing heavily in research and development to stay ahead of their competitors. In Canada, the adoption of Enterprise Software is being driven by the need for businesses to streamline their operations and remain competitive in the global market. In Latin America, the adoption of Enterprise Software is being driven by the need for businesses to comply with local regulations, which can be complex and time-consuming.

Underlying macroeconomic factors: The growth of the Enterprise Software market in the Americas can be attributed to underlying macroeconomic factors such as the increasing adoption of digital technologies by businesses, the need for businesses to remain competitive in the global market, and the growing demand for software solutions that can help businesses comply with local regulations. Additionally, the increasing availability of high-speed internet and the growing use of mobile devices has led to an increase in demand for cloud-based software solutions. Overall, the Enterprise Software market in Americas is experiencing significant growth, driven by customer preferences for cloud-based software solutions, the need for businesses to manage their data effectively, and the growing demand for software solutions that can help businesses comply with local regulations.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.