Key regions: United States, Japan, Germany, Australia, France
The eCommerce Software market in Americas is experiencing significant growth due to the increasing adoption of online shopping by consumers and businesses.
Customer preferences: Customers in the Americas are increasingly turning to online shopping due to the convenience and accessibility it offers. With the rise of smartphones and mobile devices, consumers can now shop online from anywhere at any time. Additionally, the COVID-19 pandemic has accelerated the shift towards online shopping as consumers look for safer and contactless ways to shop.
Trends in the market: The United States is the largest eCommerce market in the Americas, with a mature and highly competitive eCommerce landscape. The market is dominated by large players such as Amazon, Walmart, and eBay, but there is also a growing number of smaller eCommerce businesses. In Brazil, eCommerce is also growing rapidly, with a large and young population that is increasingly connected to the internet. In Mexico, eCommerce is still in its early stages but is expected to grow rapidly as the country's middle class expands and more consumers gain access to the internet.
Local special circumstances: In Brazil, the government has implemented policies to promote eCommerce, including tax incentives and reduced bureaucracy for online businesses. In Mexico, the lack of infrastructure and logistics challenges have made it difficult for eCommerce to take off, but the government is working to address these issues through investments in transportation and logistics.
Underlying macroeconomic factors: The eCommerce Software market in the Americas is also influenced by underlying macroeconomic factors such as GDP growth, consumer spending, and internet penetration. The United States has a strong and stable economy, which has helped to fuel eCommerce growth. In Brazil, despite economic challenges, the eCommerce market has continued to grow due to a large and young population with increasing purchasing power. In Mexico, the eCommerce market is expected to grow rapidly as the country's middle class expands and more consumers gain access to the internet.
Data coverage:
The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).Modeling approach / Market size:
The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.Forecasts:
We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.
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