Market Insights Technology Software Enterprise Software

Customer Relationship Management Software - Americas

Americas

Revenue in the Customer Relationship Management Software market is projected to reach US$50.28bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 9.57%, resulting in a market volume of US$72.47bn by 2028.
The average Spend per Employee in the Customer Relationship Management Software market is projected to reach US$99.29 in 2024.
In global comparison, most revenue will be generated in the United States (US$44,730.00m in 2024).

Key regions: Canada, United States, France, Netherlands, Germany

Market

Region

Region comparison

Currency

Analyst Opinion

The market for Customer Relationship Management Software in Americas is rapidly growing and evolving.

Customer preferences: One of the main drivers of this growth is the increasing demand for cloud-based CRM solutions. Customers are increasingly looking for software that is easy to use and accessible from anywhere, and cloud-based solutions provide exactly that. Additionally, customers are looking for CRM software that integrates with other business applications, such as marketing automation and sales tools, to streamline their operations and improve overall efficiency.

Trends in the market: The United States is the largest market for CRM software in the Americas, with a high adoption rate among small and medium-sized businesses. In recent years, there has been a trend towards greater customization and personalization of CRM software, with companies looking for solutions that can be tailored to their specific needs. Additionally, there has been a growing interest in predictive analytics and artificial intelligence, with companies looking to leverage these technologies to gain deeper insights into customer behavior and improve their overall customer experience.

Local special circumstances: In Latin America, there is a growing market for CRM software as companies look to improve their customer engagement strategies and gain a competitive edge. Brazil is the largest market in the region, with a high adoption rate among large enterprises. However, there are unique challenges in the region, including language barriers and a lack of infrastructure in some areas, which can make it difficult for companies to implement and use CRM software effectively.

Underlying macroeconomic factors: The overall economic growth in the Americas is driving the adoption of CRM software, as companies seek to improve their efficiency and gain a competitive edge. Additionally, the increasing focus on customer experience and engagement is driving demand for CRM software that can help companies better understand and connect with their customers. The rise of cloud-based solutions is also being driven by the increasing availability and affordability of high-speed internet connectivity, which is making it easier for companies to access and use these solutions.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.