Business Intelligence Software - Brazil

  • Brazil
  • Revenue in the Business Intelligence Software market is projected to reach US$0.37bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 6.16%, resulting in a market volume of US$0.47bn by 2028.
  • The average Spend per Employee in the Business Intelligence Software market is projected to reach US$3.34 in 2024.
  • In global comparison, most revenue will be generated in the United States (US$13,790.00m in 2024).

Key regions: Germany, United States, Canada, South Korea, United Kingdom

Region comparison

Analyst Opinion

Amidst the growing demand for data-driven decision-making, the Business Intelligence Software market in Brazil is witnessing a surge in growth.

Customer preferences:
Customers in Brazil are increasingly adopting Business Intelligence Software to gain insights into their business operations and improve decision-making. With the rise of digital transformation, companies are looking to leverage data analytics to stay competitive in the market. Additionally, there is a growing demand for cloud-based Business Intelligence Software solutions, as they provide greater flexibility and scalability.

Trends in the market:
One of the major trends in the Business Intelligence Software market in Brazil is the adoption of Artificial Intelligence (AI) and Machine Learning (ML) technologies. These technologies are being integrated into Business Intelligence Software to provide more accurate and real-time insights. Another trend is the increasing use of mobile Business Intelligence Software, which allows users to access data on-the-go.

Local special circumstances:
Brazil has a large and diverse economy, with several industries such as agriculture, manufacturing, and services. This has led to a growing demand for industry-specific Business Intelligence Software solutions. Additionally, Brazil has a complex tax system, which has created a need for Business Intelligence Software that can handle tax compliance and reporting.

Underlying macroeconomic factors:
Brazil is the largest economy in Latin America and has a population of over 200 million people. The country has a growing middle class and a large consumer market, which has attracted several multinational companies. Additionally, the Brazilian government has been investing in digital infrastructure, which has led to greater internet penetration and increased adoption of digital technologies. These factors have created a favorable environment for the growth of the Business Intelligence Software market in Brazil.


Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.


We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.


  • Revenue
  • Key Players
  • Analyst Opinion
  • Global Comparison
  • Methodology
  • Key Market Indicators
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