Business Intelligence Software - United States

  • United States
  • Revenue in the Business Intelligence Software market is projected to reach US$13.79bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 4.54%, resulting in a market volume of US$16.47bn by 2028.
  • The average Spend per Employee in the Business Intelligence Software market is projected to reach US$81.61 in 2024.
  • In global comparison, most revenue will be generated in the United States (US$13,790.00m in 2024).

Key regions: Germany, United States, Canada, South Korea, United Kingdom

Region comparison

Analyst Opinion

The Business Intelligence Software market in United States has witnessed significant growth in recent years, driven by the increasing demand for data-driven decision-making across various industries.

Customer preferences:
Customers in the United States are increasingly looking for Business Intelligence Software that can provide real-time insights, automate data analysis, and facilitate collaboration across teams. They also prefer software that can integrate with other tools and platforms, such as CRM and ERP systems, to streamline workflows and improve efficiency.

Trends in the market:
One of the key trends in the Business Intelligence Software market in the United States is the growing adoption of cloud-based solutions. Cloud-based BI software offers several advantages, including lower upfront costs, faster deployment, and easier scalability. As a result, many organizations are shifting away from on-premise solutions and towards cloud-based BI software.Another trend in the market is the increasing use of artificial intelligence and machine learning in BI software. These technologies can help organizations uncover insights that would be difficult or impossible to find using traditional data analysis methods. For example, AI-powered BI software can analyze vast amounts of unstructured data, such as social media posts and customer reviews, to identify trends and patterns.

Local special circumstances:
The United States has a highly competitive BI software market, with many established players such as Microsoft, Oracle, and IBM, as well as a growing number of startups and smaller vendors. This competition has led to rapid innovation and the development of new features and capabilities in BI software.

Underlying macroeconomic factors:
The growth of the Business Intelligence Software market in the United States can be attributed to several macroeconomic factors, including the increasing importance of data-driven decision-making in business, the growing volume and complexity of data generated by organizations, and the need for greater efficiency and productivity in the workplace. Additionally, the COVID-19 pandemic has accelerated the adoption of BI software as organizations look for ways to adapt to remote work and changing market conditions.


Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.


We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.


  • Revenue
  • Key Players
  • Analyst Opinion
  • Global Comparison
  • Methodology
  • Key Market Indicators
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