Enterprise Software - Brazil

Brazil

Revenue in the Enterprise Software market is projected to reach US$3.94bn in 2024.
Customer Relationship Management Software dominates the market with a projected market volume of US$1.19bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 7.08%, resulting in a market volume of US$5.18bn by 2028.
The average Spend per Employee in the Enterprise Software market is projected to reach US$35.78 in 2024.
In global comparison, most revenue will be generated in the United States (US$147.60bn in 2024).

Key regions: Germany, United States, Canada, Netherlands, France

Definition:

The Enterprise Software market covers software applications designed to support essential business activities by large organizations such as enterprise resource planning, customer relationship management, business intelligence, and supply chain management.

Products in the Enterprise Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Structure:

The Enterprise Software market contains eight markets that are based on the functionality of the software:

Business Intelligence Software refers to software applications that support organizations to analyze, visualize, and report data.
Content Management Software refers to a wide range of software applications that support organizations to manage their digital content such as documents, images, and videos.
Customer Relationship Management Software refers to software applications that support organizations to manage their interactions with customers, clients, and prospects.
eCommerce Software refers to a wide range of software applications that support organizations to manage their online sales channels.
Enterprise Performance Management Software refers to software solutions that help organizations to manage and improve their performance across various areas, such as finance, operations, and strategy.
Enterprise Resource Planning Software refers to software applications that support organizations to manage, integrate and optimize important business activities related to resources such as people, finance, capital, materials, and orders.
Supply Chain Management Software refers to software applications that support organizations to manage their supply chain activities such as inventory optimization, supplier and vendor management, and logistic operations.
Other Enterprise Software refers to aggregated revenues for the types of enterprise software that are not specifically mentioned in the other Enterprise Software markets, such as Project Management Software, Product Life Cycle Management Software, and Production and Operation Software.

Additional Information:

The Enterprise Software market comprises revenue and revenue growth as the key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players in this market include SAP, Salesforce, Adobe, and Oracle.

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Analyst Opinion

The Enterprise Software market in Brazil has been steadily growing in recent years, driven by various factors such as increased adoption of cloud-based solutions, digital transformation initiatives, and the need for automation and optimization of business processes.

Customer preferences: Brazilian customers are increasingly seeking enterprise software solutions that can help them streamline their operations, reduce costs, and improve efficiency. Cloud-based solutions are becoming more popular as they offer greater flexibility, scalability, and cost-effectiveness compared to traditional on-premise software. Additionally, customers are looking for software solutions that can integrate with their existing systems and provide real-time data insights.

Trends in the market: One of the major trends in the Brazilian Enterprise Software market is the increasing adoption of Software as a Service (SaaS) solutions. SaaS solutions are gaining popularity due to their low upfront costs, ease of deployment, and flexibility. Another trend is the growing demand for Artificial Intelligence (AI) and Machine Learning (ML) capabilities in enterprise software solutions. These technologies can help businesses automate tasks, improve decision-making, and enhance customer experiences.

Local special circumstances: Brazil has a complex tax system, which can make it challenging for businesses to comply with regulations and manage their finances. As a result, there is a growing demand for enterprise software solutions that can help businesses manage their tax obligations and financial reporting. Additionally, the country has a large and diverse workforce, which can create challenges for businesses in terms of managing employee data and payroll. This has led to an increased demand for Human Capital Management (HCM) software solutions.

Underlying macroeconomic factors: Brazil is the largest economy in Latin America and has a rapidly growing middle class, which is driving demand for consumer goods and services. This has created opportunities for businesses to expand their operations and invest in new technologies. Additionally, the country has a large and well-educated workforce, which can support the development of new technologies and innovation. However, Brazil also faces challenges such as political instability, high levels of corruption, and a complex regulatory environment, which can create uncertainty for businesses and affect their investment decisions.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.