Market Insights Technology Software Enterprise Software

Content Management Software - Poland

Poland

Revenue in the Content Management Software market is projected to reach US$72.00m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.68%, resulting in a market volume of US$89.82m by 2028.
The average Spend per Employee in the Content Management Software market is projected to reach US$4.11 in 2024.
In global comparison, most revenue will be generated in the United States (US$11,250.00m in 2024).

Key regions: China, Japan, Australia, South Korea, Netherlands

Market

Region

Region comparison

Currency

Analyst Opinion

The demand for Content Management Software (CMS) in Poland has been on the rise in recent years, driven by several factors such as the growth of e-commerce, the increasing need for digitalization, and the rise of online content creation.

Customer preferences: Polish customers are increasingly looking for CMS solutions that are easy to use, customizable, and cost-effective. They prefer solutions that offer a wide range of features such as content creation, publishing, and analytics. Additionally, customers are seeking CMS solutions that integrate with other tools such as CRM software, social media platforms, and e-commerce platforms.

Trends in the market: One of the major trends in the CMS market in Poland is the increasing adoption of cloud-based solutions. This is due to the growing need for remote work and the need for businesses to access their CMS from anywhere. Another trend is the rise of open-source CMS solutions, which offer businesses more flexibility and cost-effectiveness.

Local special circumstances: Poland has a large number of small and medium-sized businesses (SMBs) that are increasingly adopting CMS solutions. These businesses are looking for solutions that are affordable, easy to use, and provide them with the necessary tools to create and manage their online content. Additionally, the government has been investing in digitalization initiatives, which has led to an increase in demand for CMS solutions.

Underlying macroeconomic factors: Poland has a growing economy, which has led to an increase in the number of businesses in the country. This has created a need for businesses to have an online presence, which has driven the demand for CMS solutions. Additionally, the country has a large pool of skilled IT professionals, which has led to the development of innovative CMS solutions. The government's investment in digitalization initiatives has also contributed to the growth of the CMS market in Poland.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.