Market Insights Technology Software Enterprise Software

eCommerce Software - Poland

Poland

Revenue in the eCommerce Software market is projected to reach US$25.63m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 4.95%, resulting in a market volume of US$31.10m by 2028.
The average Spend per Employee in the eCommerce Software market is projected to reach US$1.46 in 2024.
In global comparison, most revenue will be generated in the United States (US$4,127.00m in 2024).

Key regions: United States, Japan, Germany, Australia, France

Market

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Analyst Opinion

The eCommerce Software market in Poland is experiencing a significant growth in recent years.

Customer preferences: Polish customers are increasingly inclined towards online shopping, leading to a surge in demand for eCommerce software. The convenience of shopping from home has become more appealing, especially during the COVID-19 pandemic. Customers are looking for a seamless shopping experience, which includes easy navigation, secure payment options, and fast delivery.

Trends in the market: The eCommerce software market in Poland is witnessing a trend towards mobile commerce. With the rise of smartphone usage, customers are more likely to shop from their mobile devices, leading to an increase in demand for mobile-friendly eCommerce software. Another trend is the integration of artificial intelligence (AI) and machine learning (ML) in eCommerce software. These technologies help in personalizing the shopping experience for customers, leading to higher customer satisfaction and loyalty.

Local special circumstances: Poland has a growing startup ecosystem, which has led to the emergence of several eCommerce software providers. These providers are catering to the specific needs of the Polish market, leading to a rise in the number of localized eCommerce software solutions. Additionally, the eCommerce market in Poland is highly competitive, with several international players like Amazon and AliExpress operating in the country.

Underlying macroeconomic factors: Poland has a growing economy, with a GDP growth rate of 4.3% in 2019. The country has a large population of tech-savvy millennials, who are driving the growth of the eCommerce market. Additionally, the Polish government has been supportive of the tech industry, providing tax incentives and funding for startups. These factors have led to a favorable business environment for eCommerce software providers in Poland.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.