Enterprise Software - Poland

Poland

Revenue in the Enterprise Software market is projected to reach US$936.20m in 2024.
Customer Relationship Management Software dominates the market with a projected market volume of US$275.10m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 6.67%, resulting in a market volume of US$1,212.00m by 2028.
The average Spend per Employee in the Enterprise Software market is projected to reach US$53.44 in 2024.
In global comparison, most revenue will be generated in the United States (US$147.60bn in 2024).

Key regions: Germany, United States, Canada, Netherlands, France

Definition:

The Enterprise Software market covers software applications designed to support essential business activities by large organizations such as enterprise resource planning, customer relationship management, business intelligence, and supply chain management.

Products in the Enterprise Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Structure:

The Enterprise Software market contains eight markets that are based on the functionality of the software:

Business Intelligence Software refers to software applications that support organizations to analyze, visualize, and report data.
Content Management Software refers to a wide range of software applications that support organizations to manage their digital content such as documents, images, and videos.
Customer Relationship Management Software refers to software applications that support organizations to manage their interactions with customers, clients, and prospects.
eCommerce Software refers to a wide range of software applications that support organizations to manage their online sales channels.
Enterprise Performance Management Software refers to software solutions that help organizations to manage and improve their performance across various areas, such as finance, operations, and strategy.
Enterprise Resource Planning Software refers to software applications that support organizations to manage, integrate and optimize important business activities related to resources such as people, finance, capital, materials, and orders.
Supply Chain Management Software refers to software applications that support organizations to manage their supply chain activities such as inventory optimization, supplier and vendor management, and logistic operations.
Other Enterprise Software refers to aggregated revenues for the types of enterprise software that are not specifically mentioned in the other Enterprise Software markets, such as Project Management Software, Product Life Cycle Management Software, and Production and Operation Software.

Additional Information:

The Enterprise Software market comprises revenue and revenue growth as the key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players in this market include SAP, Salesforce, Adobe, and Oracle.

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Market

Region

Region comparison

Currency

Analyst Opinion

Poland, known for its thriving IT industry, has seen a significant boom in its Enterprise Software market in recent years.

Customer preferences: Polish customers are increasingly looking for software solutions that can increase productivity and efficiency while reducing costs. They prefer software that is user-friendly, scalable, and customizable to their specific business needs. Cloud-based solutions are becoming increasingly popular as they offer flexibility, accessibility, and cost-effectiveness.

Trends in the market: The Enterprise Software market in Poland is witnessing a shift towards cloud-based solutions. This trend is driven by the increasing demand for flexibility, scalability, and cost-effectiveness. Companies are also adopting software solutions that offer automation, artificial intelligence, and machine learning capabilities to streamline their operations and improve decision-making.Another trend is the rising popularity of mobile applications. Polish businesses are increasingly adopting mobile-first strategies to cater to the growing number of consumers who prefer to use mobile devices for their daily activities. This trend is driving the development of mobile-based Enterprise Software solutions that offer seamless integration with desktop applications.

Local special circumstances: Poland's IT industry is one of the fastest-growing sectors in the country, with a highly skilled workforce and a favorable business environment. The country has a large pool of talented developers and engineers who are driving innovation in the Enterprise Software market. Additionally, Poland's strategic location at the crossroads of Europe makes it an attractive destination for businesses looking to expand their operations in the region.

Underlying macroeconomic factors: Poland's strong economic growth and stable political environment have contributed to the growth of the Enterprise Software market. The country's GDP has been consistently growing over the past few years, and its unemployment rate is one of the lowest in the European Union. This has created a favorable business environment for software companies looking to invest in the country. Furthermore, Poland's membership in the EU has opened up new opportunities for businesses to expand their operations and access new markets.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.