Key regions: Canada, United States, France, Netherlands, Germany
The Customer Relationship Management Software market in Serbia is experiencing significant growth in recent years.
Customer preferences: Serbian businesses are increasingly recognizing the importance of customer relationship management and adopting CRM software to manage their customer interactions. The software is being used to streamline their sales processes, improve customer engagement, and increase customer loyalty. Additionally, the trend towards digitalization has led to a greater need for CRM software, as businesses seek to manage their customer data more efficiently.
Trends in the market: One of the key trends in the Serbian CRM software market is the increasing adoption of cloud-based solutions. This is due to the numerous benefits offered by cloud-based CRM, including scalability, flexibility, and cost-effectiveness. Another trend is the growing importance of mobile CRM, as businesses seek to manage their customer interactions on-the-go. Additionally, there is a trend towards the integration of CRM software with other business systems, such as marketing automation and e-commerce platforms.
Local special circumstances: Serbia's economy is largely dominated by small and medium-sized enterprises (SMEs), which account for around 99% of all businesses in the country. This presents a significant opportunity for CRM software providers, as SMEs are increasingly recognizing the importance of customer relationship management. Additionally, the Serbian government has implemented a number of initiatives to support the growth of the country's IT industry, which is expected to drive further growth in the CRM software market.
Underlying macroeconomic factors: Serbia's economy has been growing steadily in recent years, with GDP growth of 4.2% in 2019. This has been driven by a number of factors, including strong exports and foreign investment. Additionally, the country's accession to the European Union is expected to bring further economic benefits, including increased trade and investment. These underlying macroeconomic factors are expected to support continued growth in the CRM software market in Serbia.
Data coverage:
The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).Modeling approach / Market size:
The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.Forecasts:
We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
