Key regions: United States, Japan, Germany, Australia, France
Iran, a country located in the Middle East, has been experiencing a significant increase in the development of its eCommerce software market.
Customer preferences: The Iranian population has been showing a growing interest in eCommerce platforms, as it provides them with a convenient and comfortable way to shop. Due to the high population density in urban areas, traffic congestion and limited parking spaces, it is often more convenient for people to shop online. Additionally, the COVID-19 pandemic has further accelerated the shift towards online shopping in Iran, as people have been forced to stay at home and avoid crowded places.
Trends in the market: The eCommerce software market in Iran has been growing at a rapid pace due to the increasing demand from both consumers and businesses. The market has been witnessing the emergence of new eCommerce platforms, which are offering a wide range of products and services to consumers. These platforms are also providing businesses with an opportunity to expand their reach and increase their sales. Additionally, the Iranian government has been supporting the growth of the eCommerce market by implementing policies that encourage the development of the digital economy.
Local special circumstances: One of the unique characteristics of the Iranian eCommerce market is the high level of competition among local players. This has led to the emergence of several successful eCommerce platforms, which are catering to the needs of Iranian consumers. Another special circumstance is the fact that the Iranian market is relatively closed off from the rest of the world due to economic sanctions. This has created an opportunity for local eCommerce players to dominate the market and expand their operations.
Underlying macroeconomic factors: The Iranian economy has been facing several challenges in recent years, including high inflation, currency devaluation, and economic sanctions. However, the eCommerce market has been able to thrive despite these challenges due to the increasing demand from consumers and the support of the government. The Iranian government has been implementing policies that encourage the growth of the digital economy, which has created an environment that is conducive to the development of the eCommerce market. Additionally, the high level of competition among local players has led to innovation and the emergence of new eCommerce platforms that are meeting the needs of Iranian consumers.
Data coverage:
The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).Modeling approach / Market size:
The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.Forecasts:
We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.
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