eCommerce Software - United States

  • United States
  • Revenue in the eCommerce Software market is projected to reach US$4.13bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 3.06%, resulting in a market volume of US$4.66bn by 2028.
  • The average Spend per Employee in the eCommerce Software market is projected to reach US$24.42 in 2024.
  • In global comparison, most revenue will be generated in the United States (US$4,127.00m in 2024).

Key regions: United States, Japan, Germany, Australia, France

Region comparison

Analyst Opinion

The eCommerce Software market in the United States has been growing at a steady pace in recent years, driven by the increasing popularity of online shopping and the need for businesses to have a strong online presence.

Customer preferences:
Customers in the United States are increasingly turning to online shopping due to the convenience and ease of use it offers. As a result, businesses are investing in eCommerce software to improve their online presence and provide a seamless shopping experience to their customers. Additionally, customers are looking for personalized experiences and quick delivery times, which has led to the development of new eCommerce software solutions that cater to these needs.

Trends in the market:
One of the major trends in the eCommerce software market in the United States is the rise of mobile eCommerce. With the increasing use of smartphones and tablets, customers are now able to shop from anywhere at any time, leading to the development of mobile-friendly eCommerce platforms. Another trend is the use of artificial intelligence and machine learning in eCommerce software solutions to provide personalized recommendations to customers and improve the overall shopping experience.

Local special circumstances:
The United States has a highly competitive eCommerce market, with many businesses vying for customers' attention. As a result, eCommerce software providers need to offer innovative solutions that cater to the specific needs of businesses in the United States. Additionally, there are strict regulations in place regarding data privacy and security, which means that eCommerce software providers need to ensure that their solutions are compliant with these regulations.

Underlying macroeconomic factors:
The eCommerce software market in the United States is also influenced by underlying macroeconomic factors such as GDP growth, consumer spending, and unemployment rates. A strong economy and low unemployment rates lead to increased consumer spending, which in turn drives demand for eCommerce software solutions. Additionally, the COVID-19 pandemic has accelerated the shift towards online shopping, leading to increased demand for eCommerce software solutions in the United States.


Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.


We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.


  • Revenue
  • Key Players
  • Analyst Opinion
  • Global Comparison
  • Methodology
  • Key Market Indicators
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