eCommerce Software - Australia

  • Australia
  • Revenue in the eCommerce Software market is projected to reach US$137.50m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 3.44%, resulting in a market volume of US$157.40m by 2028.
  • The average Spend per Employee in the eCommerce Software market is projected to reach US$9.87 in 2024.
  • In global comparison, most revenue will be generated in the United States (US$4,127.00m in 2024).

Key regions: United States, Japan, Germany, Australia, France

Region comparison

Analyst Opinion

The eCommerce Software market in Australia has been experiencing significant growth in recent years.

Customer preferences:
Australian consumers have been increasingly turning to online shopping due to the convenience it provides. This has resulted in a surge in demand for eCommerce software, which enables businesses to set up and manage online stores. Additionally, the COVID-19 pandemic has accelerated the shift towards online shopping, as consumers have been forced to stay at home and avoid physical stores.

Trends in the market:
One trend in the Australian eCommerce software market is the rise of cloud-based solutions. Cloud-based eCommerce software is becoming increasingly popular among businesses due to its flexibility and scalability. This allows businesses to easily scale up or down depending on their needs, without having to invest in expensive hardware or software.Another trend is the increasing adoption of mobile eCommerce software. With the majority of Australians owning a smartphone, businesses are recognizing the importance of having a mobile-friendly online store. Mobile eCommerce software enables businesses to create a seamless shopping experience for customers on their mobile devices, which is essential in today's digital age.

Local special circumstances:
One unique aspect of the Australian eCommerce software market is the dominance of a few key players. The market is largely controlled by a handful of large companies, which can make it difficult for smaller businesses to compete. However, there are still opportunities for smaller businesses to succeed by offering niche products or services, or by focusing on providing exceptional customer service.

Underlying macroeconomic factors:
The Australian economy has been relatively strong in recent years, which has contributed to the growth of the eCommerce software market. Additionally, the government has implemented a number of policies aimed at supporting small businesses, which has helped to foster entrepreneurship and innovation in the eCommerce space. However, the ongoing COVID-19 pandemic has created uncertainty in the market, and it remains to be seen how this will impact the eCommerce software industry in the long term.


Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.


We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.


  • Revenue
  • Key Players
  • Analyst Opinion
  • Global Comparison
  • Methodology
  • Key Market Indicators
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